Building the Social Web for Museums, Galleries and Education

Event Info

Tue 8 Feb, 2011 from 6:30pm - 9:30pm
Cass Business School
106 Bunhill Row, Moorgate
London, EC1Y 8TZ, UK (Map)
Cost: Free


As a part of the Social Media Week, BrightLemon are bringing together leading lights of the Museum, Gallery and Education sector to share best practices, advice and case studies that explore the viral power of social networks.

Social media has become a key component for any large cultural or educational institution. Interactive technology now allows targeted communities to be brought together based around a particular topic or interested – bringing a range of opportunities.


Topics to be covered will include:

  • How leading lights of the Museum, Gallery and Education sectors create online communities that promote learning and engage audiences.
  • Showcase some online success stories from the Museum, Gallery and Educational sectors.
  • Share and discuss advancements in technology with leading experts of the web industry – allowing you to learn and understand new channels and platforms available.
  • Learn how to manage an online community to help promote your institution, its collections, exhibitions and programs plus bring in new audiences, both online and to the institution itself.
  • Discuss and showcase some particular platforms – especially open source – which are available in the web industry that can benefit the Museum, Galleries and Education sector.

What is 'Social Media Week'?

Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

Taking place between the 7th and 11th of February 2011. Joining eight other cities including New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, London, Hong Kong and Istanbal, the event will host a week of panel discussions, presentations, meetups, barcamps, and loads more.

Building the Social Web is one of the 60 events happening in London that week, view the full schedule here!

Who is presenting?

  • John Fintan of White Label presenting 'How the semantic web will impact Museums, Galleries & Education'
  • Sheila Sang of the Natural History Museum presenting 'Developing audience involvement, engagement and participation'
  • Chris Waring of Talis presenting 'The Journey of Linked Data'
  • Paul Clifford of Museum of London presenting 'Blended Learning and Social Networks at the Museum of London'
  • Leon Tong of BrightLemon presenting 'Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought'
  • Kirstie Beaven of the Tate presenting 'Join In - reaching and valuing your audience'

For more details on the speakers please view here

Who should attend

  • Open to all professionals in the cultural heritage sector with an interest in social media for museums, galleries and education.
  • Heads of digital media, website managers and employees involved with outreach activity within the Museum, Gallery and Education sector.
  • Researchers and professionals interested in the broad field of the cultural heritage sector.
  • Foundations and governments that support and attend Museums, Galleries and Educational organisations every year.


About BrightLemon

BrightLemon build large social networks that grow and connect communities of like-minded people. Our networks represent 1.25 million users in over 18 countries and have been featured in the finals of the BIMA and BETT awards and by and

Event Sponsorship

This event is organised by Brightlemon as part of Social Media week organised by Chinwag.

Noodoll makes toys and stationery for creatives and is generously sponsoring the evenings refreshments.



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