Mashup: Follow - The New Search?

Event Info

Wed 16 Feb, 2011 from 6:00pm - 9:00pm
Central London
Cost: £35 + VAT


Is "Follow" the new "Search"! A new economic model is emerging that is based on the value of "Follow".

With the advent of Googles offer of $3bn for Twitter it seems to support that we are moving to an era of value in individual oponions for search, filtering, discovery and recommendation rather than a faceless algorithim which may be biased and changes at a whim. Does this migration actually represnet a full circle as we head back to 'Local' and the village ethos where you know who is proving the content and recommendation and demonstrates that a cluster has value.

Join us to debate this new paradigm; how follow is the new search.