What Next for Content?

Event Info

Thu 10 Feb, 2011 from 3:30pm - 6:00pm
80 Wardour Street
London, UK (Map)
Cost: Free


The fact that content was declared king on the web, and then serially dethroned and reinstated at regular intervals, represents its poor treatment within the marketing mix. What needs to change?

 iCrossing's social media & content consultants, along with clients and collaborators, share lessons from their work and thoughts about what is coming next for content strategy. Panel chaired by Antony Mayfield, Senior Social Media Consultant.



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