March 3rd: ‘It Started With A Click: How To Spawn A Viral Hit’

Event Info

Thu 3 Mar, 2011 from 6:30pm - 9:00pm
Fyvie Hall, 309 Regent Street,
London, UK (Map)
Cost: From £25


‘It Started With A Click: How To Spawn A Viral Hit’

The third of MusicTank’s Year Zero events aims to demystify the little-understood area of the business that is the viral hit.

Whatever the future holds, the fact is that today, now, viral multimedia can already help break an artist or track. Yet how it’s done remains largely the stuff of mystery, with some very successful labels admitting to still feeling their way.

This think tank will inform and inspire those looking to understand how to make music go viral over social media. Lifting the lid and debunking dogma about how to create a viral hit, this illustrated session will combine panel-led debate with open round table discussion providing all with pointers, next step suggestions and an eye on how music will broken in the future..

Allowing plenty of time for Q &A, we’ll be getting the lay of the land and asking what all this means for the future of music marketing.

Speakers: Darren Hemmings - Digital Marketing Manager, [PIAS]; Dan Nixon - 'Young Silence' filmmaker / writer 20JazzFunkGreats; Matt Smith - Strategy Director, The Viral Factory; others tba.

Chair: Keith Harris - MusicTank Chairman / Director of Performer Affairs, PPL / Manager to Stevie Wonder


Date & Time: Thu 03 Mar | 18.30 - 21.00hrs

Venue: Fyvie Hall, University of Westminster, 309 Regent Street, London

Cost: £25 MusicTank Members | £30 Trade Body | £35 Full Price

**Price includes drink on arrival and post-event written transcript **


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