Social Gaming to Gamification - March 14th

Event Info

Mon 14 Mar, 2011 at 6:00pm
90 High Holborn
London, WC1V 6XX, UK (Map)
Cost: £35+VAT




Social gaming is all about playing with others and the digital incarnation is now an industry with 100 million people playing online games generating in excess of $1 billion in revenue in 2011. Facebook and RenRen (China) has changed the stereotype image of games players and bought in a wider demographic.  These changes mean that 2011 is predicated to be the year in which gamification becomes the norm.

Gamification uses the same mechanics that hook gamers but applies them to your daily interactions. It is seen by marketers as an effective way to create loyalty, increase the value of the customer and generate new business.

By way of example in the real world is the supermarket loyalty card, buy more, get more point, get more rewards, buy this 2 for 1 for more points and more prizes.  Are you a sucker for badges on Foursquare?

Join us in the debate and learn how social gaming is moving to gamification and how those socially active players will be the focus real time target for consumer brands.


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