Social Media in Travel

Event Info

Tue 15 Mar, 2011 from 9:00am - 5:00pm
London, EC1V 2TT, UK (Map)
Cost: £395 + VAT/delegate


Join your fellow Travel marketing and PR professionals at the UK’s only dedicated conference addressing the opportunities and challenges presented by the rise of social media.

The programme is packed with the latest game-changing thinking, revealing up-to-the-minute case studies from the brands and agencies that are pioneering social media engagement in the Travel market.

Take the following inspiration and insight from the day:

  • Real-life case studies on how to integrate social media into Travel marketing and PR plans
  • Up-to-date tips and tricks for effectively engaging all different forms of social media, including: blogs, Twitter, social networks, forums, podcasts and iPhone apps
  • How to guard and protect your brand online
  • Detailed guidance on how to measure and evaluate social media activity

Conference Speakers Include:

Martin Thomas - Co Author - Crowd Surfing
Understanding the strategic opportunity social media presents travel organisations 

Martin will open the day with a coherent take on the rise of social media and the behavioural changes it is having on Travel audiences. By presenting the wide-ranging effects of social media, he will set a context for the day – grasping the powerful opportunity offered for Travel brands to engage with customers online.

Justin Reid,  Head of Digital and Social Media, VisitBritain
Facebook Places to drive ticket bookings

Justin will talk in detail through VisitBritain’s experiences as the first national tourist board in the world to launch a Facebook Places campaign, providing insight into the return on investment of the venture and the ticket bookings that have been generated as a result.

Jimmy Leach, Head of Digital, the Foreign and Commonwealth Office
Distribution, not destination: Insights into the FCO’s approach to social media

Jimmy will talk through the FCO’s recent launch of an API for travel PRs to create their own apps and web feeds.

Jimmy will outline how such web technology can be used to keep clients and customers alerted to major developments from changes to visa rules to earthquakes.

Rebecca Genin, Director, Surf Public Relations
Targeting travel audiences with Social Media

Rebecca will provide an overview on creating communities, audience mapping and targeting online influencers, using case studies from a number of client campaigns.

Rebecca offers a unique insight as a Director of the UK’s first dedicated online PR and social media agency specialising in travel and leisure.

Richard Murray, e-commerce Manager, Dorchester Collection
Driving hotel bookings and brand experience with social media

Richard will offer an overview of the Dorchester Collection’s social media activity across its nine luxury hotel properties.

Specifically, Richard will provide guidance on utilising blogging, Facebook and Twitter to drive bookings, promote brand experience and directly impact reputation management.

Sara Joyce, Group Head Direct Channels, Manchester Airport
Managing travel crisis communications in social media

Sara will draw from experiences during the volcanic ash crisis to highlight the vital role social media can play in communicating with different travel audience groups.

In addition, Sara will also offer guidance on integrating Social media activity across PR and marketing departments.

Pete Durant, Global Content Manager, Cheapflights Media
Dealing with social media for multimarket products and audiences

Pete will talk through his experiences of establishing multiple Twitter feeds for Cheapflights Media, targeted at different markets and business concerns. Step-bystep guidance will include resourcing, objective setting and setting related KPIs.

In addition, Pete will offer insight into determining clear, effective metrics for success. 

Carmen Tse Selvig International Marketing Manager, Innovation Norway
Developing an international travel social media strategy

Carmen will speak about running a number of social media campaigns across multiple geographic regions.

In particular, Carmen will shed light on how best to integrate with current international PR and marketing plans and develop an long-term strategic approach.

James Watts, Account Director, Siren PR
Engaging local communities with social media

James will focus on a recent campaign for Guoman Hotels, where video contenton line succeeded in engaging a large number of influential travel bloggers and Twitter users.

In addition, James will sharehis experiences harnessing video content as part of social media PR campaigns for a variety of travel clients – highlighting tips and tricks to ensure success. 


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