IT marketing: key insights into current trends and challenges in the technology sector

Event Info

Thu 13 Oct, 2011 from 2:00pm - 5:30pm
Oxford Road
Reading, RG1 7RH, UK (Map)
Cost: Early bird price £180+VAT (ends 13 Sept), Full price £225+VAT, Premium Members 15% off, Corporate Members 30% off


The IT and telecommunication industry is one of the most dynamic and fastest moving in the world, driven by innovation, both in terms of new products and services and trends in buyer behaviour. It’s essential for IT marketers and brands operating in this space to be up to speed with all the latest marketing developments to ensure their campaigns are as effective as possible in this highly competitive market. 

This half day seminar will focus on the key trends and issues impacting on marketing in the B2B IT sector, providing attendees with exclusive insights into the challenges and opportunities which will shape the market in the months ahead. Content includes an outline of the findings of B2B Marketing’s Technology Marketing Benchmark Report, providing exclusive and unprecedented insights into the views of client side marketers operating in this space. Presenters will all be experts in the field of IT marketing, with each one focusing on the key issues facing technology brands seeking to engage with business buyers. 

Reasons you should attend this IT marketing seminar:

  •  Understand current trends and attitudes in IT marketing - which channels work and how budget is being allocated
  • Get invaluable insights into the latest digital marketing technology - how it can enhance your campaign and conversion effectiveness
  • Understand how best to engage with increasingly fickle business technology buyers
  • Learn directly from leading IT brands whose campaigns have been shortlisted for the B2B Marketing Awards 2011
  • Be better equipped, empowered and inspired to plan your future marketing strategy.

Who should attend: 
Marketing directors, heads of marketing, VPs of marketing, marketing managers – anyone involved in marketing for a business in the IT sector.

This IT marketing seminar can also be bought in-house as a full training course, tailored to your needs.  If you are interested in how this may benefit your company please contact Saba Hudson on 0207 269 6590 or email eventsatb2bmarketing [dot] net   


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Email / +44 207 269 6590