Sponsorship Innovation Summit

Event Info

Tue 29 - Wed 30 Nov, 2011 from 9:00am - 5:00pm
Central London, venue TBC
Cost: Prices from £999 (+VAT)


What are the biggest challenges you face in developing your sponsorship strategies? Demonstrating ROI? Using social media to engage with consumers? Ambush marketing? Incorporating community sponsorship?

Get the latest information and hear global case studies, get inspiration, discover new tools and determine effective strategies at Marketing's Sponsorship Innovation Summit taking place on 29-30 November.

This timely event will demonstrate how to structure, market and manage sponsorship opportunities to exceed brand, CSR and business objectives to drive deeper engagement, pursue stand-out sponsorship deals and maximise ROI.

Topics to be covered include:

- ROI: Measuring and evaluating sponsorship activity to demonstrate 'value for buck'

- Route To Market: Using sponsorship to increase brand awareness and ease route to market

- Social Media: How can it be used to enhance sponsorship and effectively engage with consumers?

- Activation: Creating stand-out activation strategies and using experiential marketing as part of your activation strategy

- Right Holders: Examining the relationship between the right holder and the sponsor to understand what right holders require

- Community Sponsorship: Developing community sponsorship programmes to enhance brand perception and position in the market place

- Ambush Marketing: Should you participate in ambush marketing?

- Reach: Implementing effective sponsorship programmes to reach a wider audience

- Future-Gazing: Debating future developments to determine potential impact for your company

Speakers include senior representatives from:

Vodafone UK - Deloitte - Domino's Pizza UK & Ireland - British Gas - Visa Europe - Yahoo! UK & Ireland - Heineken UK - Jaguar Cars - Honda UK - Brothers Drinks Co. Limited - RBS Group - Aviva UK - The FA - Nokia - Red Bull Company Limited - Coca-Cola - Guardian Media Group Radio

All details of the conference can be viewed at www.sponsorshipsummit.com

Book early and save £200!


Marketing Magazine
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