The Social Media MBA - Key B2C/B2B Trends for '12

Event Info

Tue 24 Jan, 2012 from 6:30pm - 8:30pm
Soho Hotel
4 Richmond Mews
London, W1D 3, UK (Map)
Cost: £19 - £39 (includes free book)


What are the key B2C/B2B trends within social media that companies must address in 2012 to stay ahead?

This question and more will be answered Tuesday 24th January at the Soho Hotel in Central London. Join us for an equally unique and thought provoking MBA-style seminar led by representatives from brands recognised as global (and local) leaders within social media. What's their secret recipe to social media success?

Who should go?
This is a seminar designed for representatives of technolygy businesses with invested interest in understanding the developments within social media; new business opportunities, new revenue models and new creative ideas to make the most of this channel.

FREE Book!
This evening is also the official launch of the new book 'The Social Media MBA' published by Wiley, each delegate will get a copy before leaving (worth £16.99).

6:20 Registration Starts

6.25 Key Notes, 4 x 10 min

7.10 Interactive Panel Discussion with all key notes (Ask your questions!)

7.30 Informal networking over drinks, with complimentary glass of wine + book signing

8.30 Ends

Key Notes:



One of the largest tech companies in the world, employing more than 100k people, revenue 2011: US$ 60 billion.

Stuart Handley, Director of Communications EMEA  

Stuart has worked for the company since November 2007 and is responsible for the company’s Public Relations and Corporate Communications across EMEA, LATAM and Canada.


During most of the 20th century Kodak held a dominant position in photographic film and are now re-inventing itself to embrace digital and social, revenue 2010: US$ 7 billion

Madlen Nicolaus, Head of Social Media EMEA

Madlen Nicolaus is responsible for representing and managing Kodak’s social media activities in the EMEA region. This includes strategy, content creation and speaking engagements. Her background is in the PR industry.


Multinational semiconductor and software company, regarded market leader in the field of mobile phone chips - powering iPhones and iPads to name a few. Revenue '10: £400 million.

Kerry McGuire-Balanza, Director of Global Strategic Marketing

With more than 11 years of ARM experience, Kerry brings a unique partnership perspective to ARM’s digital marketing strategy.

A market leading british cycle retailer owned by private equity firm Active.

Will Lockie, Online Marketing Manager

Prior to joining Evans, Will worked with clients such as Toyota, Porsche and Halifax on their search and social programmes with iCrossing, a digital agency.



Eb Adeyeri, Digital Strategist at Ogilvy 360

Eb has worked with the likes of Pret-a-Manger, and BT in developing and project managing socially led campaigns that have not only helped these brands raise the levels of engagement with their stakeholders but also helped improve their bottom lines.


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