Corporate Digital Communities, Do They Work?

Event Info

Mon 13 Feb, 2012 from 6:00pm - 9:30pm
Cass Business School
106 Bunhill Row, London
N1 7NG, UK (Map)
Cost: FREE


Online communities within the commercial sector have grown rapidly, with many companies considering them a new initiative when connecting with customers and leading campaigns. In the majority of cases, online communities have proven extremely effective; however a few cases show a fine divide between their success and failure, with some proving ineffective.


Through real case studies, we intend to highlight the key ingredients to creating a successful online community and the key challenges companies face when designing appropriate community platforms. As a part of Social Media Week, Corporate Digital Communities, do they work? will cover topics such as:

- how to grow a loyal user base of 100,00+
- correctly understanding the metrics of success
- the do’s and don’ts of community management
- how to increase ROI within your community
- key techniques when planning for an online community
- how are onlien communities positioned in the market
- the future of onlien communites
- technical aspects on community development


Who should attend?
Marketing, technical and PR professionals that either manage an online community or are thinking about building one


More speakers will be announced shortly, for more details view here.

Stuart Hall - (eBay)
Applying lean start-up principles and practice to building corporate communities

Mackay Graeme - Fujitsu
Engaging employees in online communities

Leon Tong - BrightLemon
Everything you wanted to know about social psychology but were afraid to ask

Bertie Bosrédon - Breast Cancer Care
Implementing a cross organisation social media strategy and getting results

6pm-6.30pm: Drinks and Networking (tea and biscuits)
6.30pm-8.00pm: Presentations and Q&A
8pm-8.30pm: Further drinks & Networking (wine and nibbles)

About BrightLemon
BrightLemon build large social networks that grow and connect communities of like-minded people. Our networks represent 1.25 million users in over 18 countries and have been featured in the finals of the BIMA and BETT awards and by and

For more details, view here  –


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