Inside the Firewall: The Social Business Revolution supported by Nokia

Event Info

Fri 17 Feb, 2012 from 11:00am - 1:00pm
Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Social Media Week London 2012 - 13-17th FebThis event is part of Social Media Week London, organised by Chinwag, it's made possible thanks to our sponsors from Nokia.

What happens when the behaviours and technologies of the social web start to permeate the insides of our organisations? Whether you call it social business or Enterprise 2.0, the changes inside the firewall provide some of the biggest opportunities for organisations, and some of the trickiest challenges.

Social business crosses all kinds of traditional silos: internal comms, strategy, HR, compliance, marketing, IT/technology, legal, customer service, and more. Technologies and techniques that have blossomed outside the corporate structure are being leveraged internally to great effect, whether revolutionising internal communications or social CRM changing customer interaction.

At this event we will explore the experiences and ideas of client-side practitioners and external consultants to understand what the journey towards being a social business feels like and what the prizes and hurdles are along the way.

Watch on Livestream now.


11am - Doors open

11.15am - Session starts
- Chairs introduction
- Presentations: WWF, Nokia, Adobe
- Panel Discussion
- Audience Q&A

12.30pm - Session wrap-up

12.45pm - Session close

12.45pm-1.30pm - Networking lunch

11aDoors open
11.15 - Session starts
- Chairs introduction
- Presentations: Adrian (WWF), Anirban (Nokia), Simon (Adobe)
- Panel Discussion
- Audience Q&A
12.30pm - Session wrap-up
12.45pm - Session close
12.45pm-1.30pm - Networking lunc


Adrian Cockle
Head of Online, WWF UK (@ade_wwf)

Euan SempleEuan Semple
Leading Consultant on Social Business (@euan)

Euan Semple is one of the few people in the world who can turn the complex world of social networking into something we can all understand. And, at the same time, learn how to get the most from it. Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisations such as Nokia, The World Bank and NATO He is a one-man digital upgrade option for us all to download. This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, interaction. He is a master story-teller who offers a host of practical tales about how this new world can work for real people in the real world.

Anirban SahaAnirban Saha
Global Head of Social Innovation and Intelligence, Nokia (@bansahauk)

Global Head of Social Innovation and Intelligence – Leading Nokia’s social business strategies and change programs for both global and regional teams.

Simon MorrisSimon Morris
Director of EMEA Marketing, Adobe (@smorris75)

Simon has been involved in technology marketing for over fifteen years. With experience in demand generation, brand building, social media and customer relationship management, Simon is an expert in what companies need to do to optimise their business and achieve tangible business results. He has extensive international experience, having held UK, European, and worldwide roles.

Chair: Will McInnes
Managing Director, Nixon McInnes (@willmcinnes)

Will is a founder and Managing Director of NixonMcInnes, a pioneering social business consultancy, and author of Culture Shock which provides an inspirational guide for better ways to do business in the 21st century (published by Wiley summer 2012). NixonMcInnes itself is constantly experimenting with its own radical management practices and has been recognised by WorldBlu as one of the most democratic workplaces in the world.

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