Me! Me! Me! The Battle for Attention: Brands, Publishers & Social Networks

Event Info

Wed 15 Feb, 2012 from 1:00pm - 2:30pm
Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control? 

This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.

Watch on Livestream now.


12.30pm - Buffet Lunch & Network

1pm Session starts

- Chair’s introduction
- Presentation Dom Dwight, Yorkshire Tea
- Panel discussion
- Audience Q&A

2.15pm - Sesson wrap-up

2.30pm - Session close



Dom DwightDom Dwight
Conversation Manager, Yorkshire Tea (@domdwight)

I manage all conversations for Taylors brands (Yorkshire Tea and Taylors Coffee) ensuring efficiency, consistency of approach and best practice. This covers all channels that have the potential for two-way interaction and require rapid, continuous feedback, from social media to experiential activity. Also responsible for ensuring the target audience and tone of voice used are aligned to the strategic vision and objectives of each brand. Previously worked as comms editor/copywriter for Bettys & Taylors. Responsible for establishing and managing tone of voice for Bettys & Taylors brands. Producing and editing copy for external and internal comms. Managing production of branded content across different channels - including establishing brand presence on social media and developing it into major element of brand comms/strategy.

Tom MessettTom Messett
Global Editor in Chief - Social Media, Nokia (@tom_messett)

Thomas has been working in social media since 2008, he has worked across the full spectrum of activities from social media monitoring to community management to full on social campaign management and integration and helping large organisations to transition to “social businesses”. Thomas is not a trained marketer, coming from a sales and process management background with experience in 6 Sigma, LEAN and Agile methodologies he approaches social media challenges in a very different way. Thomas is the “Social editor in chief” at Nokia looking after key Nokia owned social properties and how they deliver value, before that he has held roles at leading WOM agency 1000heads and Social Media Monitoring provider Radian6.

Leo RyanLeo Ryan
360 Influence Strategy Director, Ogilvy Public Relations Worldwide (@LeoTwit)

Leo Ryan is Group Head of Social for Ogilvy & Mather, London in January of 2011. Prior to that he had worked in Ogilvy Public Relations, London, as Strategy Director of the 360° Digital Influence social media practice. In 2006 he co-founded RMM London, a digital planning consultancy notable for clients including Sony CE Europe, Discovery Channel EAME, Buckingham Palace, Baileys and Johnnie Walker. Leo is non-executive director of National Gallery Company, the commercial arm of the National Gallery. He is also a founding member of the IAB’s Social Media Council.

Tim BradshawChair: Tim Bradshaw
Digital Media Correspondent, Financial Times (@tim)

Tim Bradshaw was appointed as the Financial Times' digital media correspondent nearly four years ago, after several years of writing news and features on technology, business and investing. As a reporter for the FT in London, he covers a wide range of media, technology and marketing stories for the newspaper and the FT TechHub, with a particular focus on social media.


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