Mind the Gap: Avoiding a Social Media Skills Crisis

Event Info

Mon 13 Feb, 2012 from 1:00pm - 3:00pm
Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


This session will explore the digital industry’s seemingly insatiable appetite for social media skills. Recent research from Altimeter Group shows corporations increased their spend on social media talent, on average, by 50% to £180,000.

But where are the skills coming from? Academia? On-the-job learning? Is social media baked into the DNA of the digital natives? And are they needed for specific social media roles or will the social media purist become a thing of the past?

As this area of the industry matures and the requirements for knowledge depends from a general overview to specialist skills in areas from customer care to social CRM to marketing to algorithm-driven insight, how can organisations prepare?

This collaborative session aims to share experiences from the panel and with the audience to gauge the current market situation with a facilitated to discussion to explore what the future holds: what companies will need, how candidates can equip themselves and what’s needed from academia.

Come along and join in the debate. This session starts with a spot of networking and a free buffet lunch, thanks to official SMWLDN hub sponsors, Google+.

Watch it here on Livestream


12.30pm - Buffet lunch & networking

1.15pm - Session starts

2.45pm (latest) - Session closes



Rebecca GloyneRebecca Gloyne
Global Talent Sourcing & Acquisition Manager (Marketing), Nokia (@beckyfolb)

Rebecca Gloyne is the Global Talent Acquisition Manager (Marketing) for Nokia. She is currently responsible for devising the strategy and methodology for securing the best marketing talent on an international basis. Rebecca is a key member of Nokia’s employer brand team, who are leading employer branding projects and social recruiting initiatives globally. She possesses eight years recruitment experience, specialising in Marketing (digital, brand, communications) recruitment for the last four years.

Rebecca Gloyne, Global Talent Sourcing & Acquisition Manager (Marketing), Nokia (@beckyfolb)
Charlie Elise Duff, Community Manager, Brave New Talent (@charlie_elise)

Charlie Elise DuffCharlie Elise Duff
Community Manager, Brave New Talent (@charlie_elise)

Charlie Duff is the community manager for BraveNewTalent. She's a journalist, social media junkie and digital engagement specialist. Starting out in human resource journalism, she edited and managed content and community for HRzone.co.uk and now works with BraveNewTalent as their community manager for the users of the site, both individuals and corporate. She advises clients on using the platform and integrating with social media and runs the odd social media workshop/debate at conferences.

Niall CookNiall Cook
Co-Founder, Sociagility (@niallcook)

Niall is the co-founder of independent social media consultancy Sociagility, which helps organisations build their own in-house social media capabilities. Most recently at leading WPP communications agency Hill & Knowlton, where he pioneered the firm’s own use of social media, he has held a variety of agency and in-house digital and social media roles and guest lectured to students at Leeds University Business School, the PR Academy and Syracuse University. He is the author of one of the first books about social business, Enterprise 2.0, and is currently writing The business marketer’s guide to social media.

Ruxandra FratescuRuxandra Fratescu
Recruitment Consultant (@rruxx)

Law and Business graduate from Middlesex University, currently working towards building my image as Recruitment Consultant, a job that I obtained 100% through social media. I strongly think that social media and the ability to build relationships play a key role in being successful in the job I do. Besides this, I am very interested in the graduate job market, and support the idea that graduates don't know how to use social media to get the roles they want. On a more personal level, I can speak a few foreign languages, learning Russian right now, I love tennis and would never refuse a Coca Cola. And I am a huge fan of the so-called #tru events.

Kathryn CorrickChair: Kathryn Corrick
Digital Media Consultant (@kcorrick)

Kathryn's decade of digital media experience spans McCann Erickson, Digital Britain, New Statesman magazine and the Online News Association. As well as being an independent communications consultant Kathryn is Journalist in Residence at Kingston University.

Thanks to...

Google+This event takes place at the Official Social Media Week London Hub supported by Google+ 


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