Social Media Survival – How to make it in-house

Event Info

Thu 16 Feb, 2012 from 3:30pm - 4:30pm
Hopkins Street
London, W1F 0HS, UK (Map)
Cost: Free


Organisations that previously may have simply outsourced social media strategy and implementation to their PR or digital agency are now realising that – in order to integrate it throughout the business – new in-house skills and resources are required.

Enter the social strategist or community manager – the in-house evangelist, expert and enabler for social media. A few years ago, they were a rare group of employees found most often at technology start-ups. Today, any organisation that doesn’t already have one is thinking about hiring one.

But taking the lead on social media inside the enterprise can be a lonely furrow to plough. Internal risks and barriers have to be navigated with skill and guile in order for social buds to blossom.

So how do the most successful in-house social media manager do it? And what advice can they give to fellow professionals and those seeking an in-house career?

This event brings together some of the UK’s smartest in-house social media practitioners to explain the challenges they faced, how they overcame them, and their tips to achieving success in some of the most challenging corporate environments.

It’s a must for any existing in-house community manager or social strategist, as well as marketing or corporate communications executives looking to build their internal social media capability.

To attend, sign up on the Social Media Week website.



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