Social Media Week London 2012: Integrating Moderation, Insight and Engagement

Event Info

Tue 14 Feb, 2012 from 3:30pm - 5:00pm
Exmouth House
3 - 11 Pine Street
London, EC1R 0JH, UK (Map)
Cost: Free


A 90-minute workshop covering practical tips on how the key functions of social media management work together and inform one another. The workshop will include:

- An overview of the three key areas of online social media management
- An insight and practical example of the holistic use of moderation, insight and engagement
- An insight query exercise; how to get the most out of your listening tool
- A moderation exercise; is this content acceptable or not?
- An engagement exercise; do you know the difference between an ‘@reply’ and a ‘mention’?

Suitable for those working at an agency or part of a digital team with a good understanding of social media.



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