The Socially Successful Business Explained with BBC News Social Media Expert, Matt Hodkinson

Event Info

Mon 13 Feb, 2012 from 6:30pm - 8:00pm
Central Working
11-13 Bayley Street, Bedford Square
London, WC1B 3HD, UK (Map)
Cost: £10


Tickets: Social Media Week at Central Working...

What is it about some businesses that succeed in creating more business via social media than others?

Is success in social media the preserve of big business and big brands?

Matt Hodkinson has been researching the profile, traits, techniques and methods of "socially successful businesses", and presents the 7 Secrets … the elements of a social business that ensure growth, improved business acquisition, and retention, irrespective of size.  Whether you're a one-man band or a multi-national, the same fundamental aspects apply, and they're accessible to all!

From free consumer insight and market research, strategy, tribes and co-creation, to mention a few – Matt will present specific tools and tips for you to improve your proposition right now.  More than that, have you ever wondered how to measure the effect of your social media efforts?  Think it can't be done?  Matt will show you how, as well as what constitutes a successful effort.


About the Speaker:

Matt is Founder and "Chief Listening Officer" at Influence Agents – a Social Media Monitoring & Research Agency, helping clients to gauge and protect their brand reputation online. Matt's thought-leading views on Social Media have led to frequent appearances on BBC TV and radio (a connection made via Twitter), as well as a number of international speaking engagements


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