Webinar: The EU Privacy Directive - Are You Ready

Event Info

Fri 30 Mar, 2012 from 2:30pm - 3:30pm
Cost: Free


Silverpop Webinar: The EU Privacy Directive - Tracking and Analysing the 'Cookie Law' Changes + Best Practice Recommendations on How To Become Compliant Without Sabotaging Your Online Marketing.

When: Friday 30th March 2012 at 2.30pm GMT
Presenters: Richard Austin, eMarketing Strategy Consultant,
Andrew McClelland, Director of Operations - IMRG

Register Now

Join Silverpop and the IMRG and your peers for a deep dive look into the new Directive, with tips on how you can risk assess your marketing and put steps in place to comply.

The EU Privacy Directive comes into force in the UK on 25 May; it mandates that all companies marketing in the UK need to obtain consent from visitors to their websites in order to store and retrieve usage information from users’ computers...

This enforcement has wide reaching consequences for any business using web tracking or open tracking in their email marketing and the potential to impact marketing departments across the globe.

An analysis of Silverpop’s own marketing shows it affects everything from lead generation, to email nurturing, through to our website analytics and even customer marketing.

So how can we as online facing organisations, balance the need to comply with the law, our business objectives, and of course the visitor experience?

Register now to secure your place at what promises to be a hot topic webinar.