Devising & monetising Apps: developing TV brands

Event Info

Thu 17 May, 2012 from 10:00am - 5:00pm
Indie Training Fund at Lux
2-4 Hoxton Square, Hoxton
London, N1 6NU, UK (Map)
Cost: ITF company member or freelancer £50 / Non-member £200


Would you like to know how to take your content and deliver an app that is critically acclaimed, hugely loved by fans and . . . a solid commercial hit?

In his first workshop for ITF on Devising & Monetising Successful Apps, Jon Davenport (Head of Digital at Hat Trick Productions), will be sharing the complete inside track on producing, marketing and monetising his Fonejacker App.

The Fonejacker App is the highest-grossing paid-for entertainment App of 2010 and the 5th overall in all paid-for Apps that year – a consistent iTunes chart topper, recently crowned as the most popular soundboard, with over 200,000 paid-for downloads and still growing.

What will your team learn?

  • Fonejacker case study: from drawing board to App store
  • choosing the right commercial model for your app
  • marketing your app on any budget
  • giving you app a healthy lifespan through in-app purchasing, merchandising, etc.
  • understanding market trends for iPhone and Android apps
  • hands-on group workshop for delegates to develop a project as an app

With the apps market heading for 25billion downloads by 2015, now may be a good time to understand all about delivering apps that build on the popularity of your brands and content.

Who is this workshop for?
Producers, business development teams from digital interactive companies and TV indies who want to understand workflow, practicalities and opportunities for App projects.


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Email / +44 (0)20 3487 0354