The B2B Marketing Summit

Event Info

Thu 14 Jun, 2012 from 9:00am - 5:00pm
The Brewery
52 Chiswell Street
London, EC1Y 4SD, UK (Map)
Cost: Early bird price £250+VAT (ends 11th May 2012), Full price £350+VAT, Premium Members 15% off, Premium Plus Members 20% off, Corporate Members 30% off


The B2B Marketing Summit – the must-attend event of the B2B marketing calendar, providing delegates with insight and practical guidance on how best to utilise key marketing channels and tools.

The pressure to be accountable to the business is not just as a result of a difficult economy; it’s a permanent shift that requires new approaches, tools and skills. The B2B Summit covers all angles of the hottest marketing topics to allow you to build a day that satisfies your individual requirements.

The key areas of focus are: social media, content marketing, lead nurturing and data insight. 

The B2B Marketing Summit has been designed to allow delegates a considerable amount of choice and flexibility so they can build a day tailored to their specific needs. There will be a large range of content sessions running concurrently over the course of the day giving you the opportunity to design your schedule exactly how you wish. 

Attend four 45 minute seminar sessions in addition to four best practice and B2B Marketing Award winning case studies sessions. Also, benefit from participating in a one-to-one clinic and discuss any business issues directly with a b2b marketing expert.

What you'll get out of the day:

  • In-depth insight into four key areas of marketing, covering topics that are crucial to most, if not all, marketing practitioners
  • The opportunity to share ideas and have discussions with your peers, many of whom will be experiencing similar issues across a range of industry sectors 
  • The chance to attend one-to-one clinics and discuss any business issues directly with a b2b marketing expert
  • Renewed enthusiasm and inspiration to help you communicate and drive home objectives within your team and across your organisation 
  • Best practice tips and tools that you can apply immediately once back in the office 

Seminar sessions: Are best practice led, with a clear emphasis on being able to take away advice, tips and tools that you can apply once back at work. 

Stream 1: Social Media

Insight into the key trends in social media with practical guidance on how best to use various tools and techniques to meet your objectives. 

Topics include:

  • Social Media Benchmarking Report - in-depth analysis on current trends and deployed social media activities among B2B organisations
  • Developing a social media strategy and integrating your activity to deliver real results and ROI
  • Search and social media - how to make these two channels work together to maximise effectiveness 
  • Measurement - the key metrics for recognising your social brand and demonstrating ROI

Stream 2: Content Marketing

Content is king – this stream explores the role different types of content play in developing and nurturing client relationships, and provides practical guidance on how to develop, implement and measure a content marketing strategy.

Topics include:

  • Developing a content marketing strategy - setting objectives, auditing resources and building a programme
  • Brand journalism -  transforming your brand into a content originator and distributor
  • Content innovation and evolution - the opportunities and implications of social, video and mobile
  • Content as a nurturing tool - utilising content to generate and nurture leads and drive conversions


Stream 3: Lead Nurturing

A master class in lead nurturing from start to finish, including use of technology, establishing classification and handover criteria and sales force engagement.

Topics include:

  • Lead generation - how to create leads for follow up and nurturing, using the full range of B2B channels
  • Lead  nurturing - building a nurturing programme to move prospects through the funnel for conversion
  • Marketing automation - the role of technology in ensuring effective lead management and conversion
  • Revenue performance management - a new philosophy for effective sales and marketing management and integration

Stream 4: Data Insight

The use of data as a means to generate customer insight and increase sales conversion is the focus of this content stream, including the use of new techniques, tools and technologies, particularly in the social realm.

Topics include: 

  • Data evolution - how marketing data has evolved from the days of direct marketing to embrace social media
  • Social CRM - how social media has reinvigorated this technology and created new types of profiling and insight
  • Crowd sourcing - using new social channels to enhance research and customer insight
  • Behavioural targeting - new techniques to allow better targeting of business customers 

Who should attend?

The event is for B2B marketing practitioners, those involved in the day to day running of campaigns including: Marketing Managers and Marketing Executives, Account Managers and Executives. The event would also be beneficial to individuals whose roles involve elements of marketing, sales or PR. 


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