Concept to Customer: Connecting Partners and Catalysing Investment - Cambridge

Event Info

Thu 7 Jun, 2012 from 10:00am - 5:00pm
Judge Business School, University of Cambridge
Trumpington Street
Cambridge, CB2 1AG, UK (Map)
Cost: Free Event


Date:      Thursday, 7th June 2012

Time:     10:00 start  - 17:00  (registration will open at 9:00)

Venue:   Judge Business School, University of Cambridge, Cambridge CB2 1AG

Registration Link:


 Event Details: 

CIKTN recognizes that connecting market spaces to technologies, based on sustainable business models, lies at the heart of the challenge facing SME’s, corporates and investors: the key to success lies in successfully crossing this investment and development Chasm.

Curated by Dr Uday Phadke (CIKTN’s Investment Theme Champion), the Concept to Customer event in Cambridge will be using the RiffStream# methodology to explore new ways of facilitating collaboration across sectors, technologies and with investors. Specifically, with the aim of generating new projects and partnerships as the basis for delivering innovation and securing funding.  The day will be focussed upon 2 themes:

  • Entertainment, Advertising & e-commerce
  • Health, Lifestyle & Communities

 RiffStream# is an experimental approach to accelerating new business creation.

The idea behind this approach, based on a musical analogy, is to provide an interactive environment where players from different disciplines can interact to synthesize and test new ideas and relationships with other SMEs, corporates, and investors. 


What will the day include?

  • Plenary Presentations and Panel Discussions: Delivered by leading industry representatives providing cutting edge insights into the above themes. 
  • Showcasing Ideas:  Providing a platform for SMEs and creative/digital entrepreneurs to showcase/present their current project ideas relevant to the above themes.
  • Structured Networking: Opportunities to network with Creative & Digital Technology SMEs, corporates and large media companies to help find potential partners, investors and/or customers.

 To find out more about the agenda for the day, please visit


Who is the event aimed at?

  • Creative and Digital SMEs.
  • Large Media and Creative Industry Companies.
  • Investors and Funders (angels, venture capitalists, private equity, banks and corporates).
  • Those interested in the Technology Strategy Board’s planned Connected Digital Economy Catapult.


Why should people attend? 

As well as offering structured networking opportunities and sharing insightful knowledge from leading industry figures, our Concept to Customer event will also provide a platform for SMEs and creative/digital entrepreneurs to showcase their project ideas or products relevant to the event’s themes below, to an audience of potential partners, investors and/or customers for up to 10 minutes. 

  • Entertainment, Advertising & e-commerce
  • Health, Lifestyle & Communities


If you are currently working on projects relevant to these areas and would like to present at this session, contact: anitaatcreativeindustriesktn [dot] org%22%20%5Ct%20%22_blank">anitaatcreativeindustriesktn [dot] org 


Register your place at:


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Creative Industries KTN