Adobe Webinar: Managing and Measuring the Business Value of Social Media

Event Info

Tue 25 Sep, 2012 from 4:00pm - 5:00pm
Live online webinar
Cost: Register for Free


New Adobe research into social media marketing (co-authored with eConsultancy) found that 66% of enterprise digital marketers agreed that ‘social media is integral to business strategy’ and 67% said that social media activity was ‘integral to their marketing mix’. Despite this, many companies are struggling to define objectives for their social activity and to measure success appropriately.  Only 28% of smaller companies and 42% of the larger companies surveyed said they measured their performance against defined social media objectives.

Join Adobe, together with Linus Gregoriadis, Research Director at Econsutlancy to:

- Hear about the trends for managing and measuring the business value of social media

- Understand how to integrate social into your overall marketing and media mix

- Create business impact from social media


Tuesday, September 25, 2012 at 

4PM (UK) 5PM (Europe)  


Linus Gregoriadis – Research Director, Econsultancy

Simon Morris – Marketing Director EMEA, Adobe

Lawrence Mak – Product Marketing Manager US, Adobe




Email / +44(0)20 7908 6215