Social Media & PR - New York Training

Event Info

Thu 18 Oct, 2012 from 9:00am - 5:00pm
IAB Office at the Ad Lab
116 E 27th St, 8th Floor
New York, 10016, US (Map)
Cost: $595.00



An Introduction to Online PR and Social Media Marketing

One of our most popular one-day courses – you’ll be able to evaluate your current approach to social media, reputation management and online PR and plan and implement your ideal strategy. The workshop comprises a unique mixture of trainer led presentations, practical exercises, group and individual discussions.

You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, and increasing brand engagement.

What You Will Learn:

• Examples of good/bad use of social media & online PR

• Planning online PR and social media

• Objectives and metrics

• Research and mapping

• Tools, tactics, targets and teams

• Developing a strategy

• Online reputation management


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Email / 2129710630