Advanced Email Conference

Event Info

Wed 14 Nov, 2012 from 9:00am - 8:00pm
Grand Connaught Rooms
Cost: Subject to Requirements


Advanced Email Conference – Maximum Performance, Maximum Impact

Demonstrate ROI & Cleverly Manage The Customer Lifecycle With Email Strategies Which Work Together With The Wider Marketing Mix: Customer-Centric, Targeted & Relevant Emails

A One-Day Conference & Networking Event - 14th November 2012 - Grand Connaught Rooms

Refreshed, Engaging, Maximum-Performance Emails Which Cut Through, Stand Out & Add To The Bottom Line

One Day. 20 Email Marketing Innovators. Low Rates. Exceptional Quality.

Topshop ● lastminute. com ● MORE TH>N/RSA ● Long Tall Sally ● Allianz Retail ● Barnardo's ● British Gas ● National Express c2c ● London Zoo Zoological Society of London ● Endemol Games ● Alchemy Worx ● Westminster City Council ● Mama Group (HMV Forum, Jazz Cafe, Heaven & Lovebox) ● Lucky Voice ● ● e-Dialog ● Pure360 ● London Borough of Camden ● Emailcenter ● Cass Business School, City University London ● Médecins Sans Frontières (Doctors Without Borders)

Back By Popular Demand: Last Year’s Conference Received A 100% Satisfaction Rate!

How Can You Create Refreshed, Engaging, Maximum-Performance Emails Which Cut Through, Stand Out & Add To The Bottom Line?

1. Advanced Targeting & Segmentation: Consistently creating customer-centric, relevant and dynamic email campaigns 2. Cutting-Through On Mobile Devices: Getting to grips with correct rendering, design and messaging for on-the-go devices 3. Irresistibly Engaging Content! Boosting open and click through efficiency rates with engaging, compelling and relevant emails 4. Acquisition, Retention Or Awareness? Expert panel discussion exploring the variations in strategy needed 5. Social Media – Bedfellow Or Fatal Competition? Exploring how, when and if to integrate email and social media to increase the power of both 6. A Holistic Approach To The User Experience: Making email work successfully in conjunction with all other communication channels for maximum impact 7. What’s Your ROI? Implementing effective measurement and tracking analytics to demonstrate ROI and prove value for money 8. Getting Data Smart: Organically growing databases, reactivating dormant customers and mitigating the risk of automation 9. ECRM & The Customer Lifecycle: How can email help move customers to the top of the value chain?

PLUS: • 5 Informal Peer Discussions: Email today, deliverability, subject lines, mobile devices and social media • 1 Expert Panel Discussion: Strategy variations for acquisition, retention and awareness • Facilitated Networking For more information see, you can either book online here or call us on +44 (0)20 7953 4016 for more information.