Community: The Future of Digital Marketing

Event Info

Wed 28 Nov, 2012 from 9:00am - 11:30am
Intellect (Room 1)
10-12 Russell Square
London, WC1B 5EE, UK (Map)
Cost: FREE


BrightLemon and Acquia are pleased to invite you to Russell Square House in Central London on Wednesday 28th November to join a free breakfast session exploring how Drupal can empower your organisation’s direct engagement with the public. Date: Wednesday, 28th November, 9:00am – 11:30am (free breakfast for each attendee) Venue: Intellect (Room 1),10-12 Russell Square, London, WC1B 5EE FORMAT 9:00 - 9:30 Registration and networking breakfast 9:30 - 10:00 Leon Tong, the Director of BrightLemon. Presenting: Why community software works (Q&A) 10:00 - 10:30 Tim Norman, Channel Director - Acquia Case Study: How organisations are using their online community (Q&A) 10:30 - 11:00 Jakub Suchy, Director of professional services - Acquia. Presenting: Embracing your community with amazing digital experiences (Q&A) 11:00 - 11:30 Q&A session and wrap up WHAT'S THE EVENT ABOUT? Online communities and interactive websites! Nowadays consumers prefer to engage directly with their favourite brands, and online communities allow them to do so. Online communities provide an organisation with valuable customer insight, word of mouth endorsements, and improved retention rates. We will explore the benefits of building an online community and how to maximise engagement with external stakeholders and experts. Actual experience will inform the discussion as we examine the strategy and considerations needed to build successful 100,000+ social networks. We’ll talk about relevant social theories, technical requirements, and key steps to success. By joining this seminar you will have a better understanding of: - The benefits of growing your online community. - The process for developing an online community. - Technical challenges you will encounter. - Case studies of how organisations are using their online community. ABOUT BRIGHTLEMON BrightLemon creates social software that has a positive impact on society. We aim to be the number one bespoke digital community agency in the UK. We combine expertise in social psychological theory, open source software and user centric design to produce high growth, engaging, personalised communities. We have done this for Amnesty International, the British Council, the Department for Education, Fujitsu, Siemens, Greater London Authority, the Tate Modern, University of Cambridge, University of London, Viacom International Media Networks (Comedy Central, MTV and Nickelodeon) and the Victoria & Albert Museum.


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