Social Media Results For PR & Comms Conference – Mobilise & Monetise

Event Info

Wed 28 - Thu 29 Nov, 2012 from 8:15am - 5:00pm
Grand Connaught Rooms
London, UK (Map)
Cost: from £599


How are Audi, Asda, American Express, Sony Europe, Twitter, The Co-operative Insurance, Virgin Media, Transport for London and BBC Worldwide Channels keeping their social media content fresh and innovative in order to deliver real return on engagement for PR and comms? Learn from the mistakes and triumphs of 31 brands leading the way and tailor their strategies to mobilise and monetise your own social media activities.

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Social Media Results For PR & Comms - Mobilise & Monetise
Keeping Content Fresh & Innovative & Responding To Negativity Wisely For
Social Media Which Delivers Real Return On Engagement For PR & Comms
A One-Day Conference & Networking Event, 28th November 2012, Grand Connaught Rooms, London
PLUS: Two Separately-Bookable, Post-Conference Workshops: Thursday 29th November 2012
AM) Measuring The Unmeasurable PM) Harnessing The Power Of Twitter                      

31 Brands. One Day. Made By PR & Comms Professionals For PR & Comms Professionals:

·            Asda, Discovery Networks Western Europe and Shop Direct reveal how they grow communities and inspire brand advocacy with integrated social engagement strategies

·            PayPal UK discuss how to handle negativity wisely and how best to create a genuine dialogue

·            Virgin Media, BT Retail and BBC Worldwide Channels share their own experiences and practical guidance on the dos and don'ts of social media

·            Greater Manchester Police demonstrate how to keep a cool head during a social media crisis

·            Twitter, facebook, Google UK – YouTube and Spotify reveal the latest new developments to keep you up-to-date with the rapidly changing social media landscape

·            Esteemed journalists from Channel 4 News, The Independent and Evening Standard, The Times, Sky News, Now and share their take on how best to get stories out there

·            British Heart Foundation takes a look at how to focus your resources for effective blogger and influencer outreach

·            Audi UK explore how to optimise your internal organisation to fully integrate your social media activities

·            Financial Times analyse best-practice measurement and evaluation of social media for budgetary buy-in

·            Department of Health and American Express co-chair the day, alongside lunchtime peer discussion facilitators to really get the brainstroming up and running; Sony Europe, InterContinental Hotel Group and Transport For London

For more information please call 020 7953 4016 or email infoatprsocialmediaconference [dot] com.


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