Tech Business MiniMBA #6: Web Analytics

Event Info

Thu 29 Nov, 2012 from 6:00pm - 9:00pm
Young Foundation
18 Victoria Park Square, Bethnal Green
London, E2 9PF, UK (Map)
Cost: Free, RSVP required


Web analytics is the study of user activity, tracking data to and from a site to learn how a population behaves online. This information is then used to develop how businesses can better describe their goods, structure their content and design a quality user experience. It is a key process of any start-up as it produces deeper levels of audience engagement and ultimately higher conversion rates.

Throughout the session our presenter Malcolm will show how we can reverse engineer Google Analytics reports to unearth patterns in an audience’s online behaviour.

Topics will include:

  • The basics of web analytics.
  • Running an initial healthcheck on your site, assessing what works and what doesn’t. 
  • Figuring out what series of events you should track on your site. 
  • Reverse engineering the results, studying why people act how they do.
  • Using the results to devise new ways and means to improve your content strategy.
  • Tracking the effectiveness of any changes implemented.


This workshop will be presented by Malcolm Coles, a successful internet strategy consultant and Product Director of digital at Trinity Mirror.

Doors open at 6.00pm for a 6.30pm start, please arrive in good time so as not to disrupt the presentation. Drinks and snacks will be provided as we appreciate you'll probably have been working hard all day. If you have any questions relating to the series please contact Caroline Heron at carolineatmetamute [dot] org.


The Tech Business Mini MBA is delivered by Minibar in partnership with the ICT KTN

About the event series

The Tech Business Mini MBA series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UK’s web sector. To find out more about the series and RSVP to upcoming events please see here.


About Minibar

Minibar is London's largest tech meetup. Each month a brilliant mix of around 250 web professionals, entrepreneurs, developers, tech investors and other geeks gather at Mother in Shoreditch to chat over a few beers and listen to some short presentations on what's hot right now. To find out more about the Minibar meetups or other related events sign up now! 


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