Print + Social: no-nonsense strategies for social media marketing

Event Info

Mon 24 Feb, 2014 from 10:00am - 4:00pm
St Bride Foundation
Bride Lane, Fleet Street
London, EC8Y 8EQ, UK
Cost: £100


The great and good argue that every business should now be online, social, reactive and responsive. But what pressures does this add to your workload? How should you consider social as part of your marketing strategy? What benefits will it bring your company, and over what timeframe? And how can you grow an account when you're time-poor?

The team behind online publication Output ( will lead an in-depth day addressing these questions, and more, with the help from experts with front-line experience in making social campaigns succeed.

We'll cover the following vital subjects:

Your personal profile and your company's profile – and how they work together;

How social media can complement and amplify your campaign;

Measurement, analytics, ROI and justification of spend – and managing expectations;

Who should run your account?

The changing customer: how your audience has changed and what they expect;

What content you should generate and what platform to use for which message;

How to translate your brand artwork into a social identity.

 We'll look at the key dimensions of sales, marketing and customer service and discuss strategies for each – complete with case studies and insights from businesses working in this area 

As well as this fantastic high-value content, we'll also provide you with a social media toolkit on the day, plus opportunities for networking, over lunch and afterwards at the Print Networking Club in the St Bride Foundation bar. You'll also have the chance to ask questions specific to your business – and submit topics for consideration in advance of the event.

We look forward to welcoming you to this exciting new event! For more information, please contact our operations manager at annieatoutputmagazine [dot] com.