The Personalised Path To Purchase

Event Info

Wed 24 Sep, 2014 from 8:30am - 12:00pm
Soho Hotel
4 Richmond Mews
London, W1D 3DH, UK
Cost: Free


Leading digital marketing specialists from Google, Cotswold Outdoor, Bathstore, Lifestyle Sports, and Exelate will explore how the changing consumer path-to-purchase will demand that brands embrace new personalised advertising strategies and technologies across Paid Search and Performance Display advertising. Specific topics in focus will be consumer search trends & innovations; new 1st and 3rd party data practices; advanced audience profiling; personalised relevance; cross channel continuity; and how to tackle the omni-channel challenge.


Email / +44 (0) 20 7186 2109