Basics of Social Enterprise

Event Info

Wed 24 Jun, 2015 at 6:15pm
Unruly HQ
42-46 Princelet Street
London, E1 5LP, UK
Cost: Free


Basics of Social Enterprise  By Alessandro Giudici (Cass Business School)

In the previous session of the term we have mostly focused on the growth for generic start-ups. We have analysed what is the best way to find a partner to scale up, what are the risks of scaling up and what happens if things go wrong. 

However, social enterprises are a different type of start-up. They have primarily social goals, and the profits generated are mostly reinvested in the ‘social mission’ they promote. As such, they have more complexity than regular enterprises since they follow a different logic for profit generation and profit re-investment.

Social enterprises come in many different shapes and sizes, from the local charity to large distributors of fair trade coffee. Among them there are many start-ups projects that are working to make a global impact such as Aunt Bertha and Echoing Green. 

In this interactive session, Alessandro will guide you through the basics to create a social enterprise, discussing the obstacles and challenges you could find on your way.

Sharing his experience, stories and advice with us:

Alessandro Giudici is a Lecturer in Management at Cass Business School. He completed his award-winning PhD in Strategy and Entrepreneurship at Cranfield School of Management (UK), focusing on how network intermediaries – such as venture associations, incubators, universities-led forums and government agencies – can support entrepreneurial firms in systematically sensing and seizing new opportunities, through tailored services. Alessandro is currently integrating his research interests with a personal passion for social enterprises into a project looking at the evolution of the business model of social enterprise incubators and at their services for capability-building in social enterprises. He is also further developing an RCUK-funded pilot research into a study looking at public and private models of network intermediation for SME/start-ups services. Alessandro holds an MSc (cum laude) in Strategy and a BSc (Hons) in Management from the University of Pisa (Italy), and a Master of Research from Cranfield School of Management. Before his PhD, Alessandro gained industry background as a marketing executive in the UK fast-moving consumer goods sector.