The future of digital marketing in the UK: technology, effectiveness and policy priorities

Event Info

Thu 21 Apr, 2016 from 9:00am - 1:00pm
Central London
Cost: £210 plus VAT. Concessionary rates available (T&Cs apply)


Guest of Honour: Nick Stringer, Director of Regulatory Affairs, Internet Advertising Bureau

This timely seminar will be an opportunity to discuss the development of the UK marketing sector, particularly across digital platforms.

With over half of UK ad-spend going online this year, delegates will discuss key further avenues for growth, including cross-platform campaigns, improved audience targeting, and brand development.

There will also be discussion on the challenges facing the industry, particularly surrounding data, and including the implications of forthcoming EU General Data Protection Regulation for advertisers. Further sessions will analyse varying effectiveness of online outlets, the emerging skills gap as technology becomes more integral to the sector and the growth of native advertising with consequences for editorial independence.