SEM: SEO Request for Proposal (RFP)


If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of natural search, this template will help you construct a comprehensive statement of your company's needs.

This 9-page request for proposal template contains:

  • Background
  • Business Measurements
  • Success Measures
  • Websites in scope
  • Technologies and Operations
  • Search experience and insights
  • Timescale
  • Budgets
  • Your Proposal
  • Approach
  • Work to be undertaken / Deliverables
  • Other requirements of your proposal
  • Selection Criteria

Download the (free) Sample RFP on the e-Consultancy site for the full Table of Contents.

Who this Template is For

Our RFPs are for any marketer needing the services of a third party vendor or agency.

Level of Expertise

This template is designed for all levels.