Social Media Measurement & Monitoring

The UK's No. 1 measurement & monitoring event - featuring a keynote and training session from Katie Delahaye Paine. A two day training workshop and conference will covering topics such as choosing the right metrics, creating a measurement framework, sentiment analysis, influencer marketing, monitoring tools, team working, big data.

// more

Date: 26 March 2013
Location: Cavendish Conference Centre, UK

Chinwag Insight: Psychology of Online Influence Presentation Slides Are Now Live #ChinwagPsych

Psychology of Online Influence Brochure
Thank you to all that attended the long awaited Chinwag Insight: Psychology of Online Influence conference yesterday.

The afternoon was jam-packed with brain-busting insight from some of the leading experts from both academic and marketing worlds, bringing together theory and practice to build on the debate from the first event that took place during Social Media Week London in February.

Amongst the sea of information, here's a few of our favourite pointers on tackling online influence:

  • 1. Know your target, 2. Communicate persuasively, 3. Sell with integrity.
  • Relate to what bonds people and drives them to share: shared history, attitudes, society and culture.
  • Identify the 5 types of influencers: idea starters, amplifiers, curators, commentators and viewers
  • Provide 'social validation': ratings, reviews and pictures bump up effectiveness by 20%

// more