branded content

London Connected TV Event

This event is free to attend. Registration starts at 3pm, the event starts at 5pm followed by drinks and canapés. To RSVP please visit:

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Date: 13 October 2011
Location: Interactive Advertising Bureau (IAB), UK

Content and The Consumer: Making the connection

A rare chance to learn from Matt Atkinson, Tesco's new Group Marketing and Digital Officer (previously Global CEO of Agency network Euro RSCG 4D) about the methods and strategies used in engaging consumers with great content.

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Date: 14 July 2011
Location: The Hospital Club, UK

"Branded Content" by Frank Rose

Times Square

This is a Guest Blog by Frank Rose, Contributing Editor of Wired US, who's recently written and released "The Art of Immersion".

Everywhere I go this year, I seem to run into a branded content discussion.

From DIY Days in New York, to the “Brisk: Machete” panel I did with Robert Rodriguez and Dann Trejo at SXSW interactive, to the Branded Content Salon I spoke at at LBi London, to Morgan Spurlock’s POM Wonderful Presents: The Greatest Movie Ever Sold at Hot Docs and Sheffield, the idea that brands can commission entertainment instead of merely advertising in it keeps popping up.

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Ad-funded Content and Product Placement

A half-day workshop to encourage TV and digital media producers and commercial managers to develop the new skills and business knowledge necessary to create and execute ad-funded productions. Open to freelancers who have broadcast credits or two years’ professional experience working in TV and Digital Media production.

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Date: 12 June 2012
Location: Indie Training Fund, UK

Brands on Film: Working the brand-film opportunity

Brands On Film looks at how brands and film makers are coming together to make entertaining content. Sony, Philips, M&C Saatchi, LBi, Vice Media, Film Tree and Thinktank will demonstrate how best to manage brand-film collaboration, and pretty much deliver the director's cut in the art of films and marketing.

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Date: 21 October 2010
Location: LBi, Atlantis Building, Truman Brewery, UK