Help Me Honda! Personalised Campaign Nets Good Vine-brations


Honda's campaign was simple: tweet the reasons you hate your old vehicle and use the hashtag #wantnewcar.

The car giant then responded to individual gripes with entertaining videos posted to Vine and embedded in the company's tweets. 

It was a big hit, but just how did they do it?

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In The Brain of Allan Kelly: What does it take to be an Agile company?

Everyone wants to be Agile, or so it seems. But what does that mean? In this talk, Allan Kelly will considers what it means to be Agile and what you need to do to be an Agile company, rather than a company which just follows an Agile method.

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Date: 10 August 2011
Location: Skills Matter, UK