content marketing

UnGagged 2015

UnGagged is a gathering of some of the smartest, forward thinking and courageous SEO’s & digital marketeers on the planet, coming together for 3 days under one roof sharing the latest proven techniques to enhance earning potential and broaden IM knowledge in an intimate, friendly and communal environment.

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Date: 16 May 2015
Location: The Grange, St. Paul's, UK

Dispatches From Social Media Week New York - Part Two

Part two of Angela Everitt's blog on her Digital Mission experience at Social Media Week New York. 

Buzzwords from Buzzfeed

Learnings from Jonah Peretti, CEO and founder of Buzzfeed

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Brand Banter: The Evolution of Content Marketing

Twitter Banter: Tesco Mobile vs Jaffa Cakes

When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?

As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former. 

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What does 2014 hold for Digital Marketing?

This Digital Pond event will explore what's in store for digital marketing for 2014, with a panel of industry professionals providing their insights and predictions for the year ahead.

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Date: 28 November 2013
Location: Old Sessions House, Farringdon, UK

Getting Social Media Right

Get it RIGHT

I will spare you a long introduction about how many companies use social these days, and how good it can be for them. We know all that.

Instead, I'd like to talk about how it's not enough to just be 'on' social media.

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Track and Yield: Get Wise and Analyse, says Decibel Research

Putting pieces together

Want a visually appealing, well structured, content rich website? Tick.

Want to analyse its performance? Not so much.

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Is the press release dead? Join us for Breakfast, PR & Media at the Press Association (London) on 26th June

Join us for breakfast on "Is the press release dead?" at the Press Association (London) on 26 June. Topic: the state of the press release and everything in between from multimedia news releases to social media. Speakers include: Teilo Colley & Jim Grice-PA, Anna Averkiou, Louise Stewart-Muir-Say. Moderator: Simon Quarendon-Keene Communications

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Date: 26 June 2013
Location: Press Association, UK

Join us for Breakfast, PR & Media at the Daily Record (Glasgow) on 21 May

Business Wire: FREE Breakfast Sessions on Media & PR. With the Commonwealth Games and the Ryder Cup on our doorstep in 2014, Event Scotland, Radio Clyde and the Press Association will provide insight into what their respective organisations are doing, discuss how the major sporting events will affect the media landscape and everything in between.

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Date: 21 May 2013
Location: Daily Record, UK

CONTENT MARKETING – Content, Conversation and Conversion

Just like search was a decade ago and social was five years ago, content marketing is the next digital revolution to drive engagement and sales…

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Date: 14 June 2013
Location: SocietyM, UK

A Content Marketing Manifesto

Content Marketing is a powerful tool, and it’s set to soar. 

At Byte9 we’ve developed seven steps to optimise your strategy.

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Pump Up the Volume [VIDEO]

Can content shout? Ben Peacock from Outbrain knows that ‘amplifying’ a campaign can work, as proven by Do the Mobot.

The campaign

We partnered with Virgin Media and, via Fifty6 Media, the Mo Farah Foundation, to launch the campaign – raising profile and proceeds for the most vulnerable across East Africa.

The focus was a short video, narrated by DJ Tim Westwood, which provided step-by-step instructions on how to carry out Mo’s trademark move, encouraging users to upload their own videos. Each one earned a £2 donation courtesy of Virgin Media.

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The Crux of it: Exploring the Importance of Strategy in Content Marketing

Banned Books Display by covs97

Content marketing is fast becoming an integral part of the marketing mix, providing a dynamic channel from which brands, publishers and agencies can drive awareness and customer engagement to create a deeper relationship with consumers.

In fact, research from Outbrain reveals that more than 90% of respondents predict that content marketing will increase in importance for them over the next 12 months. The research, based on a survey of more than 1,300 digital marketing professionals examined the strategies, objectives, and challenges that marketers are currently facing.

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Social, Local and Content Song

Little Howard, Hymn to Telford

One of the themes that emerged from the recent Social Media Week London was the importance of content as a marketing tool. Whether it's being used to drive traffic, sell stuff, engage users, building brand equity the brand's hopeful quest to create a meme is a challenge for plenty of marketers.

A campaign doesn't have to be pretty to work. Throw in a little social, make it local and you have a winning formula, surely? Maybe this is the carefully planned strategy behind the marketing for comedian Howard Read's latest tour or he's a prodigious songwriter with a penchant for small town Britain.

For each town Howard and his cartoon side-kick, Little Howard, visit, they're creating a song, complete with local facts, history and irritatingly good ear-worms, "I'm a fool for Poole". Songs include: Hymn to Telford, The Daft Half of Bath, All Will Be Revealed in Sheffield and Song for Poole.

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WEBCAST - Integrate email, social media and content strategies to drive event attendance

Join this Eloqua webcast to learn how to effectively nurture leads with an integrated email, social media and content marketing strategy and dramatically drive your event attendance.

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Date: 23 May 2012
Location: Online, UK

The B2B Marketing Summit

The B2B Marketing Summit – the must-attend event of the B2B marketing calendar, providing delegates with insight and practical guidance on how best to utilise key marketing channels and tools.

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Date: 14 June 2012
Location: The Brewery, UK