Music 4.5: Data is Sexy!

Data and Research - The use of data and research to make more money for entrepreneurs and artists: if you don't get your metadata right, it's likely you won't get all the money due to you.

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Date: 14 April 2011
Location: TBA, UK

Don’t Follow The Wrong Numbers


There’s no question that when it comes to Social CRM and accurately measuring the success of all your online activities some metrics are essential and some are entirely misleading.

It can be hard sometimes trying to explain this to clients whose starting point is that they want to get 100,000 fans on Facebook or 50,000 video views on YouTube, without having thought through what these numbers really mean and how valuable these “followers” are. If you get too focused on these numbers you can end up following the “stupid metrics”.

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The Great Data Debate

The IAB B2B Council will be running a Webcast around the motion ‘The Great Data Debate: The Days of Buying/Renting Lists Are Dead’ with speakers from client, agency and data owner side as well as with the involvement of the chair of the IAB Lead Generation Council. Ask questions, participate in votes and learn what is working for other marketers.

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Date: 2 November 2010
Location: The webcast will be available at, UK

Silicon Valley come to NESTA: The Power and possibilities of Big Data

We now have access to very large data sets from consumers and companies, and access to technology that makes it easier than ever to capture and store this data. This event will explore what you can do with this data, and the technical and social challenges involved.

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Date: 17 November 2010
Location: NESTA, UK

Media140: Dataconomy

media140 data economy is the first in a series of unique events we are hosting in London across different subject. It is a participartory experience with speakers providing 20 minute presentations with discussion and debate at the end of the event.

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Date: 21 October 2010
Location: Hub Kings Cross, UK

Seminar: Email - Putting the cutting edge back into your email marketing

All the tools you need to maximise email marketing effectiveness

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Date: 27 October 2010
Location: The Brewery, UK