Industry Standards

When Old Marketing Principles Still Apply

Measure Social Media

According to Econsultancy’s latest Social Media and Online PR Report, 76% of companies don’t have an ROI figure for their social media spend.

This means that – shockingly – fewer than 1 in 4 companies actually know when their social media activities have been worth the money they’ve spent on them. Even more amazingly, only 7% of firms actively integrate their television and radio campaigns with their social media activities.

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