Chinwag Psych Interview: Daniel Bennett & Marina Clement from OgilvyChange

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Symbolic Head

Chinwag Psych is almost here. Grab a ticket and prepare to learn all sorts of intriguing things about machine learning, psychology and neuroscience in business and beyond.

A formidable list of speakers span academic principles, marketing skills, psychology for teams, behavioural economics and much more. If you’re already signed up, be sure to catch Marina Clement and Dan Bennett of Ogilvy Change.

They will be talking about how Ogilvy Change one a pitch for News International. As a result they completely redesigned the subscription process to attract more customers.

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Highlights which got us all going a-Twitter #SMWLDN

With over 180 events in London alone last week and over 15,000 registrations not including the people enjoying all the action on Livestream, it was a serious hit!

Don't forget that eleven other cites were simultaneously taking part in Social Media Week 2012, although London being our amazing city made the most noise on Twitter throughout the week according to Brandwatch with 29% of the global buzz and over 50000+ Tweets, with New York close behind.

Day One

On Monday causing a stir was Twitter, the Butterfly effect and the future of Journalism with Andrew Walker, founder of Tweetminster; Paul Lewis, Special Projects Editor at the Guardian; Anna Doble, Senior Online Producer at Channel4 News; Steve Butterworth, founder of Flumes Media Limited; and Titia Ketelaar, UK correspondent at NRC Handelsblad. Paul Sawers from The Next Web brings you all the highlights.

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Social@Ogilvy, Launch Party on The London Eye

This blog post about Social@Ogilvy is brought to you by DeadSocial as part of Social Media Week London 2012.  

On Monday I attended Social Media Week's 'Opening Reception' hosted by Chinwag. It was a good chance to meet some of the fellow startups who are attending SXSW this year.

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SMWLDN Event Spotlight @ The Hub – Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise

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Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise, Tuesday 14th February, 11am - 1pm

Oglivy, our London Supporting Sponsor present this deabte at the main Hub for this year’s Social Media Week London, The Design Council, sponsored by Google +.

We’re delighted to announce Ogilvy as this year’s Official London Supporting Sponsor for Social Media Week London 2012. 

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Ogilvy Keynote: The Insidious Plot to Socialise The Enterprise

Join Brandon Berger, Chief Digital Officer at Ogilvy & Mather, and top digital/social decision makers at Ford, Amex and IBM for a true insiders look at how social media is changing the world’s biggest companies.

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Date: 14 February 2012
Location: Design Council, UK

Calling All Start-ups: Ogilvy's SMW Social Spin @ London Eye, Apply Now!

London Eye

On Wednesday 15th February, Ogilvy & Mather are hosting the Ogilvy Social Spin @ London Eye, a VIP party on the London Eye as part of their premier sponsorship of Social Media Week London.

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SMW London Round-up: Sport and Social Media, hosted by the BBC, the UK Sports Network and Ogilvy

Sport & Social Media

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:

  • Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
  • Maz Nadjm, Ogilvy’s Head of Social Media (@mazi)
  • and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)

The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.

Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media:

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First Batch of Tickets Released for Social Media Week London Events

Tickets by Brendan Riley

Save the date: 7th-11th Feb 2011. In less than four weeks London joins New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, Hong Kong and Istanbul for Social Media Week 2011.

Over 500 tickets have been have booked already, but there's still time to grab yours. Keep an eye on the schedule as events are being added every day, we're expecting over 70, double last year's total.

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