Referee! Sport tackles Social Media

The news that footballer Marvin Sordell has sought treatment for Twitter addiction has kickstarted a new debate about sport and social media.

Plenty of ink has been spilled, with The Guardian’s Barney Ronay asking why 140-characters holds such a fatal attraction.

One thing is certain: it’s a mass affliction. In a minority of cases, such as Marvin Sordell’s, additional factors are likely to be in play, separating the “normal” obsession the rest of us are avidly and cheerfully pursuing.

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Global Keynote: Alex Balfour, Head of Digital, LOCOG (London 2012 Olympics)

Join us for the SMWLDN Global Keynote, a fireside chat with Alex Balfour, the at the centre of the digital delivery of the massively successful London Olympics and Paralympics Games. Opening this Sep’s Social Media Week and hear about the trials, tribulations and successes behind the digital success of the games.

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Date: 24 September 2012
Location: SMWLDN Media, Mobile and Lifestyle Hub @ Unruly Media, UK

Fancy Yourself as an Olympic Reporter? Apply to be a #CitizenCurator & Share your Experiences


University of Westminster and Museum of London are on the hunt for 12 #citizencurators to record life in London during the Games.

As everyone knows, the great moments of the Olympics will be photographed & written about, with opinions of organisors, commentators and celebrities in the media - but what about the experience of the humble London resident?

That's where the #citizencurators come in! #Citizencurators is a research project developed by the University of Westminster for the Museum of London that explores what it is like to live in London during the Olympic fortnight (July 27 – August 12).

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Flumes News: Social Media's Top 5 London 2012 Olympic Commercials

With the Olympics fast approaching (just 38 days, 10 hours and counting...) Flumes News has collected the Top 5 Olympic commercials, reaching that title by being most tweeted - celebrating upcoming events, showcasing the world's top atheletes and with a little hint of classic British humour too.

In Olympic tradition, my Gold, Silver and Bronze of the 5 are included below. Personally I wish the Olympics was like the first, complete with business men fencing with umbrellas in the City...

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Transport for London Announce Which Stations Get Wifi

tfl map

It's finally here, just in time for the Olympics! Transport for London (TfL) has announced which stations across the Tube and Overground network will be covered by a WiFi service.

Around 80 Tube Stations will benefit from TfL's new partnership with Virgin Media, with WiFi available in ticket halls, corridors and platforms from this summer. We'll finally be able to plan journeys (and replan when services are cancelled & delayed) and access travel news whilst in the station! (Map attached below).

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SMWLDN Video: 'Social Media, The Olympics and BBC - Preparing for London 2012'


Our pals at BBC hosted their very own Social Media Week event in London this year. Did you catch it? 'Social Media, The Olympics and BBC - Preparing for London 2012' is now available on video, right here! 

The session boasted a very athletic panel, including Olympians Gail Emms, Zac Purchase MBE and Mark Hunter MBE. Also joining them was Roger Mosey, BBC Director for London 2012 and Lewis Wiltshire, BBC's Digital Olympics Editor & Social Media Editor, BBC Sport.

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Social Media, the Olympics & BBC – Preparing for London 2012

Chaired by the BBC’s director of 2012, Roger Mosey, this event brings you the athletes’ and broadcasters’ view, with reigning Olympic gold medallists and world rowing champions Mark Hunter MBE and Zac Purchase MBE on the panel,alongside athlete-turned-broadcaster Gail Emms, and Lewis Wiltshire from BBC sport.

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Date: 16 February 2012
Location: Design Council, UK

Race For Apps Contest Open - Submit Your App Now & Help Visitors, Business Leaders and Locals During London 2012

Race For Apps

Race For Apps is a competition, launched by Hackney Council, Digital Shoreditch and IC Tomorrow, to crowdsource mobile apps from the digital community for visitors, business leaders and journalists coming into the local area during the London 2012 Olympic and Paralymic Games.

With millions of people descending on London next year, Race for Apps invites entries in the following five categories:

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SMW London Round-up: Sport and Social Media, hosted by the BBC, the UK Sports Network and Ogilvy

Sport & Social Media

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:

  • Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
  • Maz Nadjm, Ogilvy’s Head of Social Media (@mazi)
  • and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)

The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.

Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media:

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Secrets of successful bid writing for London 2012 - for the Creative & Digital Sectors

In tough times, bidding for public sector contracts can offer you an excellent way to win new business. South East local authorities alone spend £4.5 billion a year on goods and services – and with London 2012 fast approaching, you don’t want to miss out on additional spend.

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Date: 29 April 2010
Location: Farnham Castle, UK