online pr

Online PR: Influencer Relations & Reputation

This seminar will look into maximising online opportunities for your brand. Plus top tips to manage your organisation’s reputation, including online crisis planning and management.

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Date: 28 November 2012
Location: Bristol, UK

Twitter, Journos and the Death of the PR

US Airways Flight 1549 Plane Crash Hudson in New York taken by Janis Krums on an iPhone by David Watts1978

With uptake rates on the rise and journalists increasingly using Twitter to tinyurl their stories, nab quick quotes from their followers, are the days of the lowly PR numbered?

The thing that really got me into Twitter were the G20 riots in London; the day when the Royal Bank of Scotland was raided. Journalists were tweeting live updates, as they unfolded. The "by the grace of God" landing of US Airways flight 154 on the Hudson River, back in January 2009, was another one.

That near miss, not only elevated the pilot, one Captain Chesley "Sully" Sullenberger, to hero book status but also showed the disconnect between new media and old.

Twitter’s trend page flagged up the key terms #USAirways, #Hudsonplane and #crash, instantly., the aviation information site, on the other hand, was showing the downed flight as being late, but still en route to its destination. An hour after the accident, Google’s trending service was showing no signs of those keywords, even an hour after the accident.

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Workshop: Measurability & ROI - Reporting and building on the effectiveness of digital marketing

Justify your marketing spend and gain an indepth understanding on the latest techniques to measure the effectiveness of your digital marketing campaigns.

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Date: 13 October 2010
Location: etc Venues, UK

Online PR and Blogging Workshop

KMP will be hosting an Online PR and Blogging Workshop on Friday 12th June in Manchester, where we will show you how to get started and set up your own blog, how to generate PR online as well as providing ideas and tips on how to write effective blog and press release content.

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Date: 12 June 2009
Location: MDDA, UK