SMW REWIND: The Social Marketing Detectives: A Case by Case Study [video]


Asking yourself, “how did they do that” or “wonder if that campaign worked”? Us, too.

In the Social Marketing Detectives, hosted at Facebook, experts played detective and used great case studies on social media management and measurement from the leading players to build up our understanding of the ‘case’.

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SMWLDN in Rewind: 10 Principles for an Open, Connected and Collaborative World


On Thursday at the Advertising & Marketing Hub at Facebook, Toby Daniels, Founder & Executive Director of Social Media Week shared 10 Principles for an Open, Connected and Collaborative World, providing examples of how individuals and organisations are leveraging the power of technology and the creative potential of social media to achieve extraordinary outcomes.

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The Decision Makers: The Truth Behind the Family Purchase Dynamic

#SMWLDN Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session will look at who in the family makes what decisions, how the members of the family influence each other and what role social media plays in inter-family communications.

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Date: 25 September 2012
Location: Engine, UK

Through the Eyes of a Child: The Social Media World of 6-11 Year Olds

#SMWLDN Kids are inherently social and are very active on many social media platforms; therefore they are a hugely important part of the social media landscape. This discussion will focus on what kids are doing on networking sites, how and why they are so engaged with each other and the platforms, and look at the psychology behind these behaviours.

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Date: 26 September 2012
Location: Engine, UK

Missed #smwldn? Weep no more! Check out events on Livestream

Livestreaming of SMW events

Social Media Week London is officially done and dusted for 2012 - wow, what a week! 

Over 180 events took place in celebration of social media and over 15 000 digital lovers flocked to sessions all over Central London. 

Now, we realise that alot of amazing sessions clashed throughout SMWLDN and appreciate that one can't be in 5 places at once! Thankfully, we had Kinura on board as the official SMWLDN Filming Partner to stream online several of the events that took place at the SMWLDN 2012 Hub. So, head to Livestream and catch up on some of those fabulous events you may have missed.

Here's a hot list for you to muse over:

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