word of mouth

Word of Mouth Metrics - The Future of Brand Measurement

Behind every successful brand is a successful brand strategy. Developing a successful strategy in turn relies on understanding what consumers really think and say about the brand. Word of Mouth Metrics will bring you up to speed on the cutting edge measurement techniques for measuring how word-of-mouth is shaping consumer perception of your brand.

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Date: 29 October 2009
Location: DMA House, UK

IAB: Engage for Social Media

Social media has long been making its mark on the communications plans of UK marketers, as an engaging, innovative and highly interactive online discipline.

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Date: 26 February 2009
Location: CBI Conference Centre, Centre Point Tower, UK

Going Social

A one day course for business owners. This course explores strategies for using Social Media to extend and enhance your web presence and build your online reputation.

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Date: 22 January 2009
Location: Old Broadcasting House, UK

NMK: Social Media for Business

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

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Date: 19 February 2009
Location: University of Westminster, UK