Tara Hunt: The Whuffie Factor

Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

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Date: 22 June 2009
Location: RIBA, UK

AOP Forum: Developing Communities around Content

How do publishers and media owners benefit from the social networking explosion and tie that in with their existing content and communities? This forum aims to advise and showcase examples of new communities and skill sets which can enhance the content, conversation and commercialisation of your user base.

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Date: 11 December 2008
Location: Blue Fin Building, UK

Social media faces some tough questions

Philip Buxton - Digital Strategy Consultant This Tuesday, the Chinwag Live went 'on tour' to the E-commerce Expo at Olympia. In a packed session - sorry to those who didn't make it in - the debate ranged from metrics to the human side of social media. Philip Buxton chaired the panel and wrote up his thoughts on what transpired.

Chairing Chinwag Live’s Social Media ROI panel debate at E-commerce Expo last week was fascinating for a number of reasons – not least for the amount of people trying to pack themselves into a small space.

The debate featured some social media luminaries: Robin Grant from We Are Social; Stuart Bruce from Wolfstar; Helen Lawrence, social media planner at Dare; and Alex Burmaster at Nielsen Online. But the driver of the conversation (the influencer if you will) turned out to be Ankur Shah, founder of Techlightenment, who, as Robin described, was coming at things from a direct response-focused angle.

The great thing about Ankur’s input was that it dragged conversation about social media out of (again, as Robin put it) ‘fluffy’ objectives and into its value in terms of hard, lead-generation targets.

While we all see that connecting with customers ‘at their place’ – their social online networks – is a great thing to be doing, measuring the value of these kinds of things is nigh on impossible. iCrossing as it happens is doing the best job I’ve seen of seeking to ‘measure ‘engagement’ and thus place a benchmark on the ‘success’ that investment in social media is having. But, as we enter recession, there’s no doubt there’s a new sense of urgency about how we can get social media to deliver on lead-gen objectives.

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Digital gets the jitters: market and employment confidence shakey

Confidence across the digital sector plunged in September. Chinwag's Digital Pulse, a monthly confidence index for the digital industry, experienced the biggest single month fall (since its inception) of 7.5%. The Digital Pulse has been falling gradually over the last few months, with a slight uplift during the Summer, but this is the first sign of the chills affecting the wider economy may hit Internet businesses hard.

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TMT. Ventures Zagreb

New Europe Events in co-operation with Initium association would like to invite bold and ambitious entrepreneurs, professional managers and investors to participate in TMT. Ventures’08 Zagreb conference, which will take place on October 28th in Zagreb, Croatia.

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Date: 28 October 2008
Location: Hypo Expo XXI Centre, UK

Blogging Workshop

KMP are partnering with How-Do to bring you a unique Blogging for Beginners Workshop. The half-day workshop will be hosted by KMP's blog expert, Paul Fabretti as well as journalist and blogger, Craig McGinty.

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Date: 8 October 2008
Location: Manchester Digital Development Agency, UK

Blog World Expo

Any Blogger, Vlogger, Podcaster, Internet TV or Radio Broadcaster, Social Media expert or producer of any other form of new media content. If you blog about business, technology, politics, sports, lifestyle & culture, general news items, or celebrity gossip...if you are a Milblogger, or Godblogger, or advocate a social position you need to be at Blog World Expo 2009.

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Date: 19 September 2009
Location: Las Vegas Convention Centre, US

Canada Interactive Seminar

If you interested in knowing more about the Canadian interactive/digital media industry, potential opportunities and establishing contact with Canadian companies for partnering, then please come along to the Canada Interactive Seminar.

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Date: 2 October 2008
Location: MDDA, UK

New Journalist of the Year Awards 2008

The PTC New Journalist of the Year Awards event is the most important occasion of the year for the brightest and best of our industry’s emerging talent. Winning - or even being shortlisted - is a great achievement and confers tremendous prestige on a title as well as on the individual nominated. Now in their 25th year the awards have a reputation for promoting and rewarding excellence and are a brilliant and significant way to acknowledge and encourage gifted new stars. Previous winners are making their mark in some of the greatest magazine and professional media publishers in the world. We asked Dan Jones, PTC New Journalist of the Year award winner 2007, to tell us what winning meant to him. "Winning the PTC New Journalist of the Year award is a great way to measure yourself against your peers, which is something you only rarely get a chance to do early in your career. Theres no better measure for journalists new to the industry or to their role. For me the accolade gave me a sense of pride in what I’d done, and the confidence to pursue bigger goals in the years to come. Winning will be a landmark on your CV - I’d recommend that any ambitious new writer, editor or designer enters." The respected and prestigious PTC New Journalist awards are presented at an impressive lunch and ceremony held at the Millennium Mayfair, London. Last year some 270 guests joined in the celebrations.

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Date: 14 November 2008
Location: Millenium Hotel, UK

UK Gov Web Tea Camp

A gathering for people working in and around UK government who have a particular interest in UK government online. It happens twice a month, on the first and third Thursdays. You don't need to come along for the whole time, or indeed every time.

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Date: 2 October 2008
Location: House of Fraser, Cafe Zest (2nd floor behind Muji), UK

Chinwag Live: MoSo Rising

With mobile social usage soaring, is ‘mobile access’ enough, or do users seek more? What does the future hold for this most social of devices? Discussion innovations and opportunities with NinetyTen, Moblog, Piczo, Next2Friends, WhatIfInnovation and GoMoNews.

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Date: 11 November 2008
Location: Slug & Lettuce (Downstairs), UK

Cussed by Captcha

Spam is still a pervasive issue and judging by a recent debate on the uk-netmarketing email discussion forum highlighted the problem isn't just a plague on inboxes, competition forms, surveys and any other web form is a target.

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Facebook reckoning part 3: horizontal versus vertical

What’s better for advertisers - a blanket social network campaign with a high click-through rate or targeting your campaign to a niche, vertical social network?

Vertical networks are usually organised around a specific interest or theme. They’re usually either fan sites, are age/interest specific or for professional purposes.

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Rails Camp

Imagine yourself and a posse of like-minded ruby hackers on a country retreat with zero internet for a weekend of fun. You'll laugh, hack, learn, cry (well, you probably won’t cry… but you know… it felt poetic) and most likely play a crap-load of guitar hero. That'll be Rail Camp then.

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Date: 15 August 2008
Location: Downe Scout Activity Centre, UK