Discount tickets for Chinwaggers to SMW in the Big Apple

This year’s Social Media Week New York (
Feb 17-21) is crammed with events, speakers, masterclasses and more. And we’re offering Chinwaggers exclusive discounted tickets.

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The Business of Software Conference 2014, Cambridge, UK

Business of Software is a 2 day conference that brings together software entrepreneurs to exchange hard won lessons on how to grow an awesome business. It gives hardworking founders a place to meet each other and lift their heads from the daily grind – a chance to work on, not in, their companies.

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Date: 24 June 2014
Location: Robinson College, UK

Digital Healthcare Surgery Thu 23rd Jan: Knowledge Sharing and Networking

Digital businesses can exploit real and lucrative opportunities in healthcare. That’s the message of a new half-day event from IC tomorrow.

Taking place in London on 23 January 2014, it will focus on ways of accessing data, showing routes to market and how to find like-minded collaborators.

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Stop! Step away from your keyboard. Are you ready to Tweet that Tweet?

We all know a Facebooker or Tweeter that should probably have sat on their hands rather than posted that last message. If you can’t think of any then it may be you!

We’ve all been there, in the throes of anger we’ve said something we didn’t mean. The same thing happens on social media, perhaps even more fatally when we’re able to hide behind a computer screen.

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Happy New Year!

New Year's Eve 2012 - London by Paul Williams

The briefest of brief blogs to kick off 2014. Besides we like pictures of fireworks. So far we're doing well on our resolutions: exercise more, no chocolate, no booze, clean desk, plan some crazy-ass, mould-breaking events and collaborations.

A huge thank you to everyone who attended events, contributed to discussions and supported Chinwag in 2013. We're scheming and planning a range of diverse and exciting plans for 2014, but most are still hush-hush, here's some hints...

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Ads Aren't Fads as Sharing Surges Fifty-Fold


Social video advertising has exploded. It’s up 5000% since 2006, according to Unruly Media’s
Viral Spiral, charting the three most shared campaigns over the last seven years.
During 2006, the biggest ad of the year was Dove Evolution, which achieved 60,954 shares compared to 4.24m for the company’s Real Beauty Sketches in 2013 
Sharing of the top three branded videos has grown from 1.6m in 2010 to 11.6m in 2013
40% of the top 20 ads of all-time were released in 2013
The most shared ad of all time is still Volkswagen’s 2011 The Force with TNT Benelux’s 2012 Dramatic Surprise  in second, just ahead of Real Beauty Sketches

Sarah Wood, co-founder of Unruly, “From a marketing perspective shares are more meaningful than views. A share is a genuine measure of deep engagement and a driver of significant earned media.
“What we choose to share is a barometer of how we’re feeling, a barometer of what’s moving us to talk around the global water-cooler.”
 The full story, with infographic, is available here.

Photo (cc) Damien

Social video advertising has exploded. Boom!

It’s up 5000% since 2006, according to Unruly Media’s Viral Spiral, charting the three most shared campaigns over the last seven years.

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My Twitter Got Hacked, What Next? The Obvious, Less Obvious & Forensic

Tweet Spammer Hacked Account

And there goes the morning.

If I could describe a deeply annoying start to the day, it would be thus: Wake up to discover that you're offering your Twitter followers a sweet deal on Jordan's (whatever the hell they/s/he is/are).

Then follows a flood of tweets, direct messages, emails, text messages and the other half shouting across the room, "your Twitter account has been hacked".

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Apple iBeacons: what are they and what do they mean for retail?

Bye bye, Belisha. There’s a new beacon in town.

In The Guardian, Simon Baldwin blogs that iBeacon seeks to lead.

Apple’s proprietary challenger to Near Field Communication arrived with iOs7. It boasts a range of up to 50 metres and uses Bluetooth low energy (BLE) to pinpoint location.

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[video] SME Growth Hack Event - Raj Kotecha on Hacking Promotion

Raj Kotecha at SME Growth Hack

The Growth Hacking methodology uses technology to quickly build and develop a business, utilising digital tactics for market research and marketing purposes. Despite one wag describing 'growth hacking' as the Shoreditch term for 'marketing', last week's SME Growth Hack event explored how to hack rapid business growth.

Employing cloud-based tools for management, Growth Hackers make the most of current innovations to allow entrepreneurs to test their business and change it rapidly. Raj Kotecha, MD of Creative Content Agency sat down with Chinwag's Dylan Fuller to discuss how to 'Hack the Global Marketing Platforms'. Here's the video:

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Watch Out London, Here Comes Gary Vaynerchuk's UK Book Launch (Free Preview Chapter)

Gary Vaynerchuk by Silicon Prairie News

Social media speaker, author, wine buff and generally excitable marketing man-about-town Gary Vaynerchuk hits London for VaynerWorld, to launch his new book, 'Jab, Jab, Jab, Right Hook', on 12th December (10% discount for Chinwaggers)

In typically understated fashion Gary said, "I'm basically going put on the greatest event in London history! I don't give a crap about The Beatles, The Rolling Stones, The Clash or Beckham or whoever, not the single best business book event, the single... greatest... event!"

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Performance Marketing Awards 2014

The 2014 Performance Marketing Awards is an exclusive black tie awards ceremony taking place on the 29th April, Grosvenor House Hotel, London.

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Date: 29 April 2014
Location: Grosvenor House Hotel, UK

CharityComms PR in the digital age conference

Join us at this interactive conference to understand the role of media teams in the digital age and learn effective ways to engage your stakeholders through multiple spheres of influence. You'll also learn how to maximise your PR efforts across all the various social media platforms.

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Date: 26 February 2014
Location: Dexter House, UK

6 Crucial Questions to Kickstart Your SME Social Media Strategy

Love hearts = social/ coffee = buzz by  Bev Goodwin 

Ed: When long-time Chinwag contributor, Jemima Gibbons, heard about the SME Growth Hack she kindly put together this blog post with 6 crucial questions to develop an SME's social media strategy. Excellent prep for the event. Got your ticket?

By definition, every company created in the last decade is a Digital Native. Or at least, it should be. If you’re a Millennial business, there’s absolutely no reason why you shouldn’t be using digital and social technologies effectively throughout your operations. 

So - why aren’t you?

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Brand Banter: The Evolution of Content Marketing

Twitter Banter: Tesco Mobile vs Jaffa Cakes

When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?

As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former. 

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Social CRM Brussels 2013

Social CRM 2013 is a two day event that explores the latest strategies, best practice and case studies for building stronger relationships with your customers through social media. We are joined by a team of experts and brands to explore new opportunities for marketing, communications and customer service.

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Date: 26 November 2013
Location: Our Social Times, BE