IAB Forum: Finance

The well-documented credit crunch has been on everybody’s minds over the past 18 months, but despite the doom and gloom, digital media has been operating with a ‘business as usual’ mentality, going from strength to strength in the face of financial uncertainty.

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Date: 30 September 2009
Location: IAB offices, UK

IAB: Demographic Series: Men

This event will unveil research and case studies that will illustrate how best to reach men online, how to provide content that is relevant to them and how to engage your male audience through their key interest sectors such as the automotive industry, sport and gaming.

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Date: 24 September 2009
Location: IAB offices, UK

From Ideas to Assets: identifying and understanding intellectual property rights

Whether you are involved in advertising or architecture, art and crafts or fashion, film and television or performing arts, music or software, it is crucial that you understand what intellectual property (IP) is and how it affects you and your business.

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Date: 25 September 2009
Location: Beaumont Hotel, Beaumont St. Hexham , NE46 3LT, UK

‘Winning Formulas To Maximise The Potential Of Twitter’ Workshop

‘Winning Formulas To Maximise The Potential Of Twitter’ Workshop’ Brand Republic are holding a half-day Twitter Workshop on ‘Winning Formulas To Maximise The Potential Of Twitter’ on 24 November 2009 in Hammersmith, London. To find out more information and details of how to book, go to

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Date: 24 November 2009
Location: Haymarket Publishing, UK

Email Marketing Conference 2009

Tips & Tricks To Get Targeted, Attention-Grabbing Emails Into Inboxes: Boost Deliverability & Open Rates, Drive Conversions & Maximise Sales: Engage Customers Through Intelligently Segmented, On-Target Emails. For more information, visit:

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Date: 8 December 2009
Location: The Grange City Hotel, UK

An Audience with... Steve Harrison: "How to do better creative work"

Join "An Audience with Steve Harrison" and hear the UK's most celebrated creative director describe how to produce clear, engaging, relevant creative work that sells. Every time. Not just for creatives, come away with advice you can use and a proven framework to consistently persuade customers that your product is better than the competition's.

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Date: 30 September 2009
Location: CBI Conference Centre, UK

Audience Conference

Bringing together some of the most exceptional people in the world. From the entertainers who engage audiences directly to the statisticians who measure them, to the technologists building tools to help us reach new and larger audiences and engage with them

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Date: 5 November 2009
Location: Hudson Theatre, US

Monitoring Social Media 09 - London

MSM 09 will bring together global Social Media Monitoring experts, suppliers, PR & marketing professionals for a one-day conference in London on 17th November 2009. The event offers attendees a series of high-value talks, panel sessions and demo’s, featuring some of the worlds leading social media monitoring companies

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Date: 17 November 2009
Location: The Lewis Centre, UK

UK Technology Marketing Roadshow, Manchester

The opportunities for international trade are significant, particularly for technology companies targeting major export markets and taking advantage of stimulus packages put in place by G20 governments. UK Trade & Investment can help with this FREE half-day seminar running from 9.30am-1pm.

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Date: 1 October 2009
Location: Manchester Conference Centre, UK

Chinwag Live: Search is Dead, Long Live Search

With Google challenged by new search tools and the growth of ‘social media search’, is this a new era for search? Join in the debate with Google, Mindshare, Betfair and others, chaired by Rob Kerry. Book now for early-bird rates.

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Date: 29 September 2009
Location: The Slug & Lettuce (Downstairs), UK

ad:tech London 2009

The ad:tech London conference is an essential platform for entrepreneurs and marketers seeking to better understand what digital marketing can really achieve for their business.

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Date: 22 September 2009
Location: Olympia National Hall, UK


ECMOD2009 unites senior client side managers & directors of multi-channel businesses with the cream of expert practitioners from the UK, US, and Europe in a friendly yet business like atmosphere.

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Date: 7 October 2009
Location: Brompton Hall, Earls Court Exhibition Centre, Earls Court One, UK

IDEO Added to Growing LA/SF Digital Mission Activities

IDEO HomepageDesign heavyweights IDEO have been added to an exciting list of activities planned for the Digital Mission to Los Angeles and San Francisco (11-16th Oct, 2009). The deadline for applications is 12pm on Tuesday, 1st September.

This mission differs from those planned for New York (applications now open) and South by South West interactive focusing on supporting the UK's leading interactive design and development companies.

Activities will be designed to build relationships, develop business partnerships and understanding of the local market with access to high-level contacts that would prove difficult, if not impossible, to reach otherwise.

The 15 mission companies will benefit from a tailored range of activities including visits to leading US design firms IDEO and Astro Studios and two official evening receptions in Los Angeles and San Francisco at the residences of the respective Governor Generals.

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Media140 London What's next in consumer engagement?

Media140 strives to understand and progress the potential of disruptive real-time social media. Discover best practice in consumer engagement on the web at Media140 London 26 October, RIBA.

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Date: 26 October 2009
Location: RIBA, UK

54% of Blue-Chip Marketers Tweeting

twitter logo map 09 by Boris Veldhuijzen van ZantenAccording to a survey from PR firm, Burston-Marsteller reported in Mashable, blue chip marketers favour (or should that be favor) Twitter over Facebook and blogs for that matter.

In numbers:

  • 54% are on Twitter
  • 32% have a corporate blog
  • 29% have a Facebook fan page

Despite recent criticism of Facebook's advertising, the inclusion of fan pages is reportedly providing clickthrough rates of 6.49%, but as a new feature this could be a honeymoon period.

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