Getting to Grips with Mobile Marketing

27 Jun 2008 - 09:00 - 17:30

Who do you know that doesn’t own a mobile phone? Today, wherever people go, their mobile phone goes with them. Mobile marketing is a unique, “always-on” medium that’s delivering new customers and business at an escalating rate.

This new, one-day training course will give you a thorough understanding of where mobile marketing now fits within the total marketing mix. You will discover how it works, what it can achieve and what you need to do to plan and implement highly effective mobile campaigns.

Delegates will share the experiences and knowledge of two experienced mobile marketing practitioners who, through a series of fascinating case studies, will demonstrate how familiar marketing tools such as search engines, banner advertising and TV commercials can be applied across the mobile platform.


The day will also feature stimulating practical exercises to put your knowledge into action to help generate more customers and sales. Whether you work in B2C or B2B this training course will equip you with the knowledge and skills you need to decide when to use mobile marketing and how to ensure it is effective.

£295 / £245 (members' rate)
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland