How to Plan and Manage Campaigns

26 Jun 2008 - 09:30 - 17:00
How to Plan and Manage Campaigns is designed to guide you through your campaigns to ensure they happen on time, on brief and on budget. It covers all the elements that go into planning campaigns including supplier selection, scheduling a campaign, direct marketing metrics and legal restrictions.

Direct marketing campaigns are often very complex, involving more than one media and more than one channel and a large number of different suppliers. At any stage of a campaign things can go wrong which can be costly and time consuming to put right. This 'How to Plan & Manage Campaigns' training course is designed to guide you safely through this minefield and provide you with a blueprint for campaign management success. Working on the principle of what can go wrong, will go wrong, our expert trainers will guide you through each stage of a managing a campaign from writing a tactical campaign plan through to overseeing your campaign fulfilment.

Member price - £445, Non-member price = £495
The Institute of Direct Marketing
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland