Best Practise Search Engine Marketing

22 Sep 2008 - 09:15 - 23 Sep 2008 - 17:00

This two-day training course on best practice search engine marketing will teach you how to increase the quantity and quality of visitors to your website via search engine optimisation and paid for search (PPC), and equip you with the knowledge to improve the performance of your website.

Designed primarily (but not exclusively) for online marketers this training course will cover everything you need to know about “natural” or “organic” search engine optimisation (SEO) as well as Pay Per Click Advertising (PPC) - whether the work is carried out in-house or through an agency. By demystifying search engine marketing and avoiding unnecessary jargon, the training course will show you how to maximise your return on investment (ROI) to meet your short-term online marketing objectives while continuing to ensure that growth in targeted traffic is sustained over the longer term.

Who should attend Best Practice Search Engine Marketing?

Anyone involved in online marketing wanting to get the very best results for their search engine marketing budget including sales and marketing managers, online marketers and consultants.

Apply the learning from this course and your website ranking and position will be boosted within the results pages of all the major UK and global search engines, maximising the marketing return on your website investment.

For more information and to book this course click here.

member price = £845, non-member price = £945
The Institute of Direct Marketing
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland