Advanced Search Optimisation Workshop

31 Oct 2008 - 09:15

The number of websites and the volume of content available online is growing at an astonishing rate. So too are the new types of data, indexes and links that search engines use to generate results and rankings.

In this one-day workshop-style training course, you’ll learn how to apply advanced data design principles to build high-performance websites and SEO solutions that will boost your natural search rankings and visits.

This highly practical and applied workshop will show you how to use link building techniques to exploit the way search engines now work and how to avoid technical pitfalls, such as content level roadblocks, that can send your rankings down and your customers elsewhere.

Who should attend Advanced Search Engine Optimisation?

Experienced search marketers and those with a good comprehension of the principles and practice of search marketing who want to fine tune techniques and make significant improvements to their website rankings.
How will I benefit from this workshop?

Through CPD, your ongoing professional development of marketing skills and knowledge can be charted and rewarded This advanced one-day workshop-style training course will help you develop superior search engine marketing strategies.
Outline programme for Advanced Search Engine Optimisation
SEO website design

Understand key SEO considerations when designing, building, or altering a website, including how to ensure rapid and complete search engine indexation, through to landing page design and template construction.

* How to use advanced data design principles to architect SEO solutions that maximise the breadth and magnitude of natural search rankings
* How to identify, avoid and alleviate common technical impediments to search engine access, including domain, page, and content level roadblocks.

member price = £275, non-member price = £285
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland