Data Protection Workshop for Direct and Digital Marketers

6 Oct 2008 - 09:15

The essential guide to the Data Protection Act 1998 and the Electronic communications Regulations 2003 for direct and digital marketers. Get more from your training budget with IDM in-company skills programmes

A commercially focused interactive one-day workshop designed to give direct marketers a thorough understanding of The Data Protection Act 1998 (DPA) and the Electronic communications Regulations 2003. This highly practical training course will lead you through the straightforward steps you will need to take in order to manage your campaigns, deliver the best results and ensure compliance with the latest legal and best practice guidelines. The training course covers all direct marketing channels, including direct mail, telemarketing, email and SMS.

Group exercises and relevant examples will assist the learning process and ensure optimum understanding of the key issues.

Who should attend Data Protection workshop for Direct and Digital Marketers?

* Anyone responsible for direct and interactive marketing strategy and its implementation, including direct marketing managers and other key executives
* Anyone else responsible for the collection and management of customer data for marketing purposes both on and offline
* In house data protection/compliance officers

How will I benefit from this workshop?

You will gain a clear understanding of The DPA and Electronic Communications Regulations 2003, how they affect the way you manage your customer data and communications strategy and what practical steps you need to ensure compliance.
Through CPD, your ongoing professional development of marketing skills and knowledge can be charted and rewarded
Outline programme for Data Protection workshop for Direct and Digital Marketers

* The eight principles of the data protection and how the DPA affects direct and interactive marketing
* The important changes brought by the new Privacy and Electronic Communications (EC Directive) Regulations 2003 and implications for marketing online
* The latest guidelines on opt-out and opt-in and how to manage consent including legacy databases
* How the new legislation could impact existing opt-out databases
* How to manage the new ‘soft opt-in’ and the differences between B2B and B2C
* Strategies for migrating from an opt-out regime to an opt-in regime where needed
* The use and communication of cookies and other tracking technology
* How best practice and permission marketing can support customer acquisition and retention and lead to increased efficiency and improved CRM.
* How the MPS, TPS, FPS work in relation to The DPA
* The implications regarding individuals requesting a copy of their personal data from your organisation

For more information about this event pay a visit to the course page.
member price = £445, non-member price = £495
The Institute of Direct Marketing
The Institute of Direct Marketing
1 Park Road
TW11 0AR
United Kingdom of Great Britain & N. Ireland